As I explained in a previous post, I developed and executed all social media strategy, blogger and press relations, as well conducted all on-camera interviews for the Red Innova conference held in New York City on November 8-9.

While the 2012 Red Innova New York conference was conceived as a very exclusive event limited to under 250 live participants to maximize networking opportunities, my client’s goal was executing a Social Media plan and communications strategy that would take the message of the event as far and wide as possible.

Red Innova New York Team:
Mary Ferrer, Pablo Larguía, Daniela Kominsky, Eduardo Rivera, George Levy

After compiling and measuring the success metrics surrounding the conference, the social media and digital strategy I developed with Red Innova drove over 14MM impressions via Twitter and engaged a global following of over 280K unique online visitors during the two days  of the event and its webcast – without using any paid media. (Word of mouth, public and blogger relations, and viral shares ROCK!)

For a full set of images of Red Innova New York, visit Red Innova on Flickr.

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