The Deck.ly feature gave Tweetdeck users the option to post tweets longer than 140 characters. Deck.ly was able to do this by adding the additional information via a shared link.
This change comes as part of the natural evolution of the platform following Tweetdeck’s acquisition by Twitter in May of 2011.
The Deck.ly feature, although helpful to some of Tweetdeck’s users, presented a challenge for Twitter to support it and it affected the Twitter’s ability to maintain standards across their published content.
What does this mean to you as a Social Media marketer?
Given that the majority of social media marketers already respect and adhere to the 140 character limit in their campaigns, the effect should be minimal.
However, if you have been using the deck.ly functionality as part of your campaigns, you will no longer be able to use it and will instead have to reduce your Tweets to fit the 140 character length limit.
Track the Effects of this Change Via Twitter Web Analytics
Although the impact of the new changes to Tweetdeck is still not known, users will now be able to track the performance of their campaigns more effectively by using the soon to be mass released Twitter Web Analytics.
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