Twitter has just announced on their official blog the launch of their latest marketing offering called “Promoted Tweets.”
Promoted Tweets is Twitter’s latest attempt at driving ad revenue from their wildly popular service while still attempting to balance and adhere to Twitter’s philosophy to put “users first and strive to create products that enrich the Twitter experience for every Twitter user.”
What are Promoted Tweets?
These new Promoted Tweets, which are basically ordinary Tweets paid for by advertisers in order to reach a wide group of users or to spark engagement from their existing followers. These paid Tweets will slide uninvited into your timeline and will sit on top of your conversations – but are described as being selected and presented in a way that hopefully will not be upsetting to the user experience.
In other words, Twitter will be slipping in paid ads at the top of your Twitter stream in a way that they hope will not be very disruptive. In the process, Twitter is hoping to be able to generate another revenue stream.
As described on Twitter’s Blog posting today:
“Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once.”
Personally… I don’t blame Twitter for doing this. Running an operation as massive as Twitter ain’t cheap. Business is business and the folks at Twitter gotta make a buck.
Still – only time will tell how successful Twitter will be with this new marketing offering and how receptive advertisers will be to promoting themselves in this manner. I wish them luck on this as a business can’t run at a loss forever and most investors, regardless of how patient they may be, expect to generate returns at some point.
The service is currently being tested with a select group of partners including “Best Western, Dell, Gatorade, Groupon, HBO, JetBlue, LivingSocial, Microsoft Xbox, Red Bull, Sephora, Starbucks, Summit Entertainment’s “50/50”, TNT and Virgin America among others — with more to come soon.”
As Twitter keeps working on its business model and attempting to find a way to achieve profitability, Promoted Tweets is another weapon in their arsenal.
What Do You Think?
How do you feel about having these new “Promoted Tweets” starting to pop up in the middle of your timeline and potentially interrupting your Twitter conversations?