Ten Helpful Tips for Effective Live Conference Blogging and Tweeting
- Tell your audience and followers that you will be covering the event live and when you will be posting. Do this step as early as possible as it will help ensure that your readers know when to follow you and that you will be posting fresh, interesting and regularly updated content.
- Review the event schedule ahead of time and determine which are the key sessions you plan to cover. Not all the content in the event will be relevant to your readers and you want to make sure you are prepared and available during the most important sessions. Prepare a list of the speakers names and topics and see if you can get photos of the speakers. By having these materials ready, you will be able to easily “copy and paste” these elements into your posts saving you important time when you are posting live.
- Don’t limit yourself to just your Blog and Twitter. Share on your Facebook, YouTube, LinkedIn, Flickr and other social media accounts if you believe it’s valuable. Some things such as photos, videos and certain links lend themselves well to other social media, share your Blog voice and live event experience where you think it will resonate best.
- Write Blog posts outside of your Blog on a notepad or text document then copy and paste them in. If you simply must write directly into your Blog, remember to save as “Draft” often. There are few things worse than writing a masterpiece and then having your computer crash and lose it all.
- Give your readers the full picture. When writing about a session on your blog, always keep in mind that your audience is not present. As such, describe any physical or visual elements that may be important to relay what is really going on in the session.
- Include the event Hashtag in your posts. This is especially important if your Blog is connected to your Twitter account as it will automatically signal to your Twitter followers that you have published something new and interesting related to that conference.
- Use Social Media Management Tools. There are a multitude of Social Media Management Tools that can help you follow and write to multiple Blogs and Twitter streams from one location. My personal favorite is HootSuite. Other popular tools include Seesmic and TweetDeck while some Bloggers focus on posting to Twitter and use TweetChat and Twitterfall.
- Blog only what is interesting and important to you and your audience. Live Blogging and Tweeting of an event does not mean you have to write about and cover everything that happens at the event. If something looks boring to you, odds are what you write about that part will come across as boring to your audience as well. Don’t just say every little thing that is happening like a sports broadcast, deliver focused and summarized quality content. Highlights, quotes, key thoughts, case study information and important links. Think that part of your contribution is separating the wheat from the chaff.
- Share posting and Tweeting duties with other Bloggers. If there are other Bloggers covering the event live, share the responsibilities and the work load between you. Blogging is by its nature a community effort and by sharing and communicating with your Bloggers you will not only be able to focus and deliver better posts, but you will make the overall Blogging experience around the event better and more valuable while avoiding constant repetition of the same angles and points.
- Take on and absorb the full event. Don’t limit yourself to covering what is happening on stage during the sessions. If you are too focused on just covering live what is going on in the sessions, you’ll miss all the wonderful and interesting things going on around you at the live event beyond the stage. Take advantage of the whole event experience and use the opportunity to meet other people, attend side panels, go out for a beer and a bite post event, use the coffee breaks and interview other attendees and get their views. This is one of the most valuable aspects of the live event experience… And after taking it all in, if you think it adds value to your audience, share that as well via your Blog, Twitter and other social media.
I hope these ten tips will be helpful as you prepare for live Blogging and Tweeting.
Want to know more about Live Conference Blogging and Tweeting? Check out my Blog post Live Conference Blogging and Tweeting 101
Are there any other tips and best practices you can share which may be beneficial to others who may be Live Blogging and Tweeting?