LinkedIn demographics as of February 2011LinkedIn‘s audience may not get as much attention as Facebook’s current 600MM+ and Twitter’s 175MM+ members.

The site has been on the Internet since May 5th, 2003 – and now boasts more than 100 million members in over 200 countries. To put that number in perspective, that would make LinkedIn the 12th largest country in the world just behind Mexico in terms of total population. (By comparison, Twitter would be the 7th largest and Facebook the 3rd.)

The demographic infographic picture shows a detailed view of the site’s audience.

(Click here or the image on the left for a larger version)

By leveraging this vast business-focused audience with a diversified business model based on multiple revenue streams, LinkedIn yielded its first profit ever in 2010 on $243MM in net revenue.

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Music video by Nirvana performing The Man Who Sold The World. (C) 1994 Geffen Records

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