I recently had the opportunity to develop and lead the online and social media strategy and execution for Seven Bar Foundation and Empowered By You, a new luxury panty line by the Seven Bar Foundation, during their 2012 Lingerie London show.

With a global team running the Twitter accounts for Seven Bar Foundation and Empowered By You, all conversations under the hashtag #LingerieLondon, as well as managing both Facebook accounts – the conversation reached over 1.1 MM people worldwide on Social Media.

Seven Bar Foundation is a global microfinance organization helping women out of poverty by providing microfinance loans. Empowered By You is a new product line from Seven Bar Foundation with a positive mission, 20% of all profits from Empowered By You go to help women fund businesses in emerging economies, and empower them to climb out of poverty.

The audience of Lingerie London read like a who’s who and many celebrities including Eva Longoria and Sofia Vergara were present to show their support for Seven Bar Foundation.

Here is a taste of Empowered By You: