According to US analyst Paul Allen, who is the founder of Ancestry.com, Google+ broke the 62 million user mark in December 2011 and is on track to pass 400 million mark by the end of 2012. At the current rate, G+ is adding approximately 625, 000 members daily, with much of the growth being driven by the more than 700,000 Android devices sold worldwide each day.
At first glance, it looks like Google+ may be able to catch up to Facebook given the massive number of users being added daily. But upon closer inspection, a different picture emerges…
According to ComScore data published on the Wall Street Journal, “PC users spent an average of about three minutes a month on Google+ between last September and January, versus six to seven hours on Facebook.”
With such low usage, it is very difficult to describe Google+’s audience as “active.” I mean, if someone uses a social network for 3 minutes in a whole month, that translates into approximately 6 seconds a day… Most web pages take longer than that to load up, much less to log a user in.
With those numbers, I say Google+ has its work cut out if it plans on giving Facebook any competition.
What do you think? Does Google+ stand a chance against Facebook?
For more on the Google+ vs. Facebook comparison, check out the video below from the Wall Street Journal.