In a recent study published by Carnegie Mellon University, researchers were able to identify social security numbers for complete strangers using the information found on their Facebook profiles and their photo.

This was made possible by mining through multiple Facebook profiles using the facial recognition software which was rolled out last year. The facial recognition software is part of Facebook’s own “Suggest Photos of Me to Friends” which has already raised some flags over privacy concerns as it has been activated by default in some profiles. This feature may be disabled in the privacy settings (Instructions on how to disable this.)

Following Facebook’s lead, Google has recently acquired Facial Recognition Software provider PittPatt which will enable a similar type of face tagging functionality on their Google plus and Google images products.

 

How do you feel about this?  Does this represent the beginning of the end of privacy or is it just another cool feature provided by social media and new technology?