Dollars in Space

When it comes to sales and marketing, there are few things that can qualify as an absolute truth.

By that, I mean the kind of truth that never fails and can stand the test of time and the relentless changes brought on by new technologies.


Here’s one…


When you are faced with coming up with ways to increase sales, there are only three simple questions you need to ask yourself:


1. How can I find more new customers?

2. How can I sell more times to the customers I already have?

3. How can I make a bigger sale each time someone makes a purchase?

That’s it…


Sounds simple huh? Well it is… and even better – it works.

You can slice it and dice it any way you want… It doesn’t matter if you’re selling goods or services… Digital, online, mobile, offline – or any combination thereof… It all boils down to those three ways or a combination of those three ways to increase sales.


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Photo credit: Flickr donkeyhotey