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With Jim Collins

Best-selling author of Good to Great

With Jack Welch

Former CEO of General Electric and best-selling author

With Patrick Lencioni

Best-selling author of the Five Dysfunctions of a Team and other leading management books.

George Levy featured in Computer World magazine.

George Levy Speaking at World Innovation Forum

With Miguel Bose

International Spanish music superstar

With Calvin Klein

Fashion designer and CEO – Creator of one of the world’s leading fashion empires.

Each week, I review hundreds of links from which to select which content to share on Breakthrough Digital Marketing and the George Levy Twitter profile.

Here are the ten best performing links for December 3-7, 2012 according to the most shares, favorites and comments from the Breakthrough Digital Marketing Community:

 


Forrester on mobile marketing: who you do — and do not — want to target
Source: Forrester
http://goo.gl/he0eo

9 Online Marketing Trends For 2013
Source: Business 2 Community
http://goo.gl/ykMdb

Brands build awareness through content for the mobile web
Source: Brafton
http://goo.gl/gHDBg

Mobile marketing successes far outshine social media
Source: QR Code Press
http://goo.gl/dgYOp

The New SiriusDecisions Waterfall (and New B2B Marketing Acronyms)
Source: B2B Digital Marketing
http://goo.gl/Kwe4K

3 Mobile Marketing Technologies to Watch in 2013
Source: Customer Think (Blog)
http://goo.gl/e3y65

The Social Media Marketing Honeymoon Is Over.
Source: Social Media Today
http://goo.gl/E1piF

CMOs declare 2013 the Year of Digital
Source: Direct Marketing News
http://goo.gl/aTW9p

The holy grail of PR – Creative Connected Content
Source: MSL Group
http://goo.gl/m3a9O

LinkedIn Ads Make Way for Online Video
Source: Business 2 Community
http://goo.gl/xLtSk


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

Photo credit: Flickr tiagopadua

There is something special about getting a ReTweet (Also known as  “RT”) for one of your Tweets on Twitter…

If you are not familiar with ReTweets, an “RT” basically means that someone thought that what you posted is valuable and interesting enough for them to stake their own reputation on that post and share with all of their followers.

RTs are the way that posts go viral and the main way that an idea spreads across Twitter all over the world…

But, how do you “Get ReTweeted” and what is the right way to “Give a RT” to someone else?

The Infographic on the left has some excellent recommendations on how to achieve just that… Click on the image for details!

 


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here. And don’t worry – I promise never to sell or rent your email address.

Each week, I review hundreds of links from which to select which content to share on Breakthrough Digital Marketing and the George Levy Twitter  profile.

Here are the ten best performing links for November 26-30, 2012 according to the most shares, favorites and comments from the Breakthrough Digital Marketing Community:

 


Constant Contact outlines SME marketing predictions for 2013 – 3 Key Predictions
Source: BusinessWire
http://goo.gl/hAZvR

LinkedIn takes Facebook approach and opens ad platform to developers.
Source: Inside Facebook

http://goo.gl/FjLdO

Eight Simple Steps for Online Video Success
Source: Streaming Media

http://goo.gl/OJWj2

Google Play Narrowing The Gap On iOS For Mobile Revenue, But iOS Still Brings In 4X The Money
Source: TechCrunch

http://goo.gl/BZLuC

Online Video Drives Mobile Data Traffic to Double
Source: Billing World
http://goo.gl/iCwWS

Mobile internet usage to overtake desktop as early as 2014 says new marketing report
Source: Yahoo! News

http://goo.gl/IMXBB

5 Ways to Get Better Performance from your Social Media Posts.
Source: Breakthrough Digital Marketing

http://goo.gl/iMLtM

Global online video market will be worth $37bn in 2017
Source: Telecoms.com

http://goo.gl/8VC4S

How Social Media is Changing Customer Service.
Source: Business2Community.com

http://goo.gl/0flmj

4 Tips For Capitalizing On Untapped Mobile Conversions
Source: MarketingLand.com

http://goo.gl/IvQoI


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

Photo credit: Flickr tiagopadua

Looking for a way to get more bang for your buck on your social media outreach efforts?

Here are five simple tips on how you can get the most out of each update or post you publish on social media.

Make sure to apply these into your Facebook, Twitter and other social media posts and updates to get the best performance out of each outreach.

1. Include a call to action: If you are looking for people to take a specific action on your update (Like, ReTweet, Share, Comment, etc.) – make sure to tell them in the update. The mere act of telling your audience what you would like them to do with your update will improve greatly the results you get.

For example, in a recently published study by HubSpot, Tweets that include the words “Please RT” get 4X as many ReTweets!

2. A picture speaks louder than words (and even video): In a study by Track Social analyzing the performance on Facebook of more than 12,000 brands, Photos out performed dramatically all other types of updates including videos, questions, plain status updates,  links and others.

Ok, so photos perform better… Want to know why that is? Check out this insightful Blog post from PostRocket.

3. Use a strong headline: Did you know that writing a strong headline can improve the conversion rate of a post by over 70%? Most people are time starved and will not spend the time to read thoroughly a long, drawn out and pointless headline.

As a matter of fact, according to Brian Clark, star blogger and CEO of Copyblogger Media, “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.

4. Post content that’s focused on your target: Whenever you are posting, think of who your target audience is and then make sure the content you are posting is relevant to that audience. It may be tempting to post that viral share video with the furry little bunny eating up marshmallows from that bouncy baby boy, but if you are posting to a Business to Business group full of senior level executives wearing suits and ties – your bunny will fall flat on its face.

There are multiple ways you can refine your post to fit exactly the target audience you are trying to reach. Here are seven tips from HubSpot’s Inbound Internet Marketing Blog.

5. Leverage networks: It is a fact of life that some people are more connected than others and have far greater influence on larger numbers of people. Is it any wonder why authors and movie stars are constantly trying to get their spot on television shows with top personalities such as Oprah and Ellen? Getting on their shows means instant access to their massive network of followers… The same thing applies to your content. If you can find a way to get your content ReTweeted or shared by one of these mega connectors, you can instantly take your global exposure to the next level.

I wrote a previous blog post about how a Viral Video from some friends of mine blew up and turned them overnight into global sensations.

These are five easy to do things you can apply to your updates to improve their performance… But there are many more.

Do you have any suggestions? What are your thoughts on these five and can you recommend some of your own?

 


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

Photo credit: Flickr sideshowbarker

I recently had the opportunity to develop and lead the online and social media strategy and execution for Seven Bar Foundation and Empowered By You, a new luxury panty line by the Seven Bar Foundation, during their 2012 Lingerie London show.

With a global team running the Twitter accounts for Seven Bar Foundation and Empowered By You, all conversations under the hashtag #LingerieLondon, as well as managing both Facebook accounts – the conversation reached over 1.1 MM people worldwide on Social Media.

Seven Bar Foundation is a global microfinance organization helping women out of poverty by providing microfinance loans. Empowered By You is a new product line from Seven Bar Foundation with a positive mission, 20% of all profits from Empowered By You go to help women fund businesses in emerging economies, and empower them to climb out of poverty.

The audience of Lingerie London read like a who’s who and many celebrities including Eva Longoria and Sofia Vergara were present to show their support for Seven Bar Foundation.

Here is a taste of Empowered By You:

 

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About Levy
George Levy is an award-winning digital marketing and CRM expert with more than 15 years of experience creating and executing online and mobile strategies.
 
He is the former Vice President of Online Marketing for World Business Forum (WOBI) and a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. Continue Reading ...

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