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With Jim Collins

Best-selling author of Good to Great

With Jack Welch

Former CEO of General Electric and best-selling author

With Patrick Lencioni

Best-selling author of the Five Dysfunctions of a Team and other leading management books.

George Levy featured in Computer World magazine.

George Levy Speaking at World Innovation Forum

With Miguel Bose

International Spanish music superstar

With Calvin Klein

Fashion designer and CEO – Creator of one of the world’s leading fashion empires.

Each week, I review hundreds of links from which to select which content to share on Breakthrough Digital Marketing and the George Levy Twitter profile.

Here are the ten best performing links for December 17-21, 2012 according to the most shares, favorites and comments from the Breakthrough Digital Marketing Community:

 


How The NRA Just Used The 3 Biggest PR Crisis Response Tricks In The Book
Source: Rohit Bhargava
http://goo.gl/XJZ3Q

INFOGRAPHIC: Millennial Media Reflects on 2012 as Year of Mobile Innovation
Source: Mobile Marketing Watch
http://goo.gl/u0Jgi

Top 10 Countdown: Vital Online Marketing Tools
Source: Search Engine Watch
http://goo.gl/1WHKB

Preparing for the Social Revolution
Source: AJAX Workforce Marketing
http://goo.gl/C8kjr

A Quick Guide to Better YouTube Video Search Rankings
Source: Terra
http://goo.gl/izd0x

Burger chain replaces plastic wrapping with edible packaging [Video]
Source: PSFK
http://goo.gl/cwSSS

Social Media: The Newest Designer Drug
Source: Mashable
http://goo.gl/VMniY

15 Tricks Learned While Getting My App’s Facebook Page From 0 To 100K Fans
Source: AllFacebook
http://goo.gl/VZ0T2

44 Reasons Why You Should Use Social Media for Your Personal and Business Brand
Source: Jeff Bullas
http://goo.gl/zW32U

5 Predictions for online video advertising in 2013
Source: Venture Beat
http://goo.gl/GKKa1


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Photo credit: Flickr tiagopadua

Did you know that US Hispanic buying power is worth $1 trillion now and is expected to grow another 50 percent to $1.5 trillion in the next five years?

With more than 52 million Hispanics in the United States, and growing faster than any other ethnic segment, the Latino market is big business and getting bigger by the day.

Additionally, a recent report by Nielsen research states that Hispanics lead all other ethnic groups in consumption of online video, as well as in usage of mobile and social networking.

Mundial Sports Network
Reaching the Latino Sports Fan… Anytime, Anywhere and On Any Device.

As a leading sports publisher since 2002, Mundial Group created and launched Futbol Mundial, a soccer themed print publication, and the first Spanish-language sports magazine in the US market.

Mundial Group quickly expanded its offering to the US Hispanic market and launched Beisbol Mundial covering baseball and Boxeo Mundial focused on the sport of boxing.

Capitalizing on the Digital Opportunity

With the shift in media consumption to online and mobile that is increasingly taking place, I was engaged to assist Mundial Sports Network as they further expand the reach of Futbol Mundial, Beisbol Mundial and Boxeo Mundial beyond print and into the digital realm.

As part of this digital transformation, Mundial Group has dramatically expanded their reach, and now delivers a wide selection of sports digital contents, in multiple formats including online video and audio to millions of additional US Hispanic sports fans via web and their mobile devices.

Market Leading Reach Among Latinos Sports Fans

With an online audience ranked #1 by ComScore in reaching Spanish speaking users in the United States, larger than ESPN Deportes and Fox Deportes combined – Mundial Sports Network is reaching and engaging the Latino sports fan wherever they are… Via print, on the web and on all types of mobile devices.

Add to the Mundial Sports Network, a Social Media and content marketing strategy that engages hundreds of thousands of passionate and engaged sports fans on the official Futbol Mundial Facebook page, thousands more via the Futbol Mundial Twitter profile, plus a relentless drive for innovation, and you can see why Mundial Sports Network has such a massive reach and impact among US Hispanic Sports Fans.

Here’s a taste of what makes the Mundial Group such a hit:



Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

Photo credit: FutbolMundial.net

As I explained in a previous post, I developed and executed all social media strategy, blogger and press relations, as well conducted all on-camera interviews for the Red Innova conference held in New York City on November 8-9.

While the 2012 Red Innova New York conference was conceived as a very exclusive event limited to under 250 live participants to maximize networking opportunities, my client’s goal was executing a Social Media plan and communications strategy that would take the message of the event as far and wide as possible.

Red Innova New York Team:
Mary Ferrer, Pablo Larguía, Daniela Kominsky, Eduardo Rivera, George Levy

After compiling and measuring the success metrics surrounding the conference, the social media and digital strategy I developed with Red Innova drove over 14MM impressions via Twitter and engaged a global following of over 280K unique online visitors during the two days  of the event and its webcast – without using any paid media. (Word of mouth, public and blogger relations, and viral shares ROCK!)

For a full set of images of Red Innova New York, visit Red Innova on Flickr.


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

Each week, I review hundreds of links from which to select which content to share on Breakthrough Digital Marketing and the George Levy Twitter profile.

Here are the ten best performing links for December 10-14, 2012 according to the most shares, favorites and comments from the Breakthrough Digital Marketing Community:
 


5 Innovations Transforming the Entertainment Industry.
Source: Mashable
http://goo.gl/On4Ki

Twitter Eventually Won’t Display Instagram Photos on Site
Source: Wall Street Journal (blog)
http://goo.gl/4eSIS

5 Reasons Why Mobile Web Marketing is Still a Challenge
Source: Adotas
http://goo.gl/3NB63

QDF – What Is It? How You Can Leverage it for SEO
Source: Breakthrough Digital Marketing
http://goo.gl/zqjHL

Video Highlights of the Red Innova New York Conference
Source: Red Innova
http://goo.gl/kJhAc

Very interesting stats on the amount of SPAM found on Pinterest
Source: TechCrunch
http://goo.gl/nCCVc

2017: The Year That Mobile Begins Mattering Most in Marketing
Source: Mobile Marketing Watch
http://goo.gl/ibvmf

10 Most Innovative Viral Video Ads of 2012
Source: Mashable
http://goo.gl/fLF6w

ROPE: 4 Essentials for Global Integrated Digital Marketing
Source: Search Engine Watch
http://goo.gl/sMbvI

How to Use Online Video to Enhance your Brand
Source: Business 2 Community
http://goo.gl/GXW6j


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

Photo credit: Flickr tiagopadua

QDF or Query Deserves Freshness is a component of Google’s algorithm that works in tandem with activity around specific keywords and spikes in their popularity.

In a nutshell, QDF is the part of the Google search engine logic that updates the Search Engine Results Page (SERP) rankings around a newsworthy item on a more frequent basis when dealing with a “buzz worthy” topic, such as a much hyped product launch, or a big news story with massive global impact.

Examples of topics that can qualify for QDF are a global event like the Olympics or the Oscars Awards, the launch of a new movie or a newsworthy mass event covered by media and the blogosphere.

The type of activity, social media postings and frequency of content generated by all the coverage around these events, trigger a flag for Google (and it is believe that the same applies to Bing and many other leading search engines), that notify the spiders to keep looking for fresher results.

This type of hunting for more frequent search results makes perfect sense, as these moments of higher frequency are usually related to topics and events which go through rapid changes as the situation unfolds. As such, the search engines need to regularly update the SERPs to keep up with all these changes to avoid delivering stale results or in essence – “yesterday’s news.”

As a digital marketer, you can capitalize on QDF by taking multiple actions during these periods of buzz around a topic, including posting content more often with the keywords which are being followed for QDF activity… For example, during a large sporting event, content that includes keywords listing the names of the top players being spoken about are more likely to fall into the newer rankings.

Knowing this, you can prepare your editorial content offering in advance and have special articles and posts featuring these popular keywords so they are ready to publish quickly as the opportunity arises.

In the following video, Rand Fishkin, CEO of SEO software firm SEOmoz.org and co-author of The Art of SEO, and the soon to be released book Inbound Marketing and SEO: Insights from the Moz Blog explains what QDF is in more detail.

Note: As Rand explains, the exact science behind how QDF works is confidential and a secret part of the Google Algorithm. The reason behind this, just like the rest of the Google algorithm logic, is that if it were public, Black Hat SEO marketers would simply abuse it and take over all search results for their own benefit. Still, there is quite a bit known about QDF and the following video explains it, as well as some steps you can take to gain higher rankings on Google.

 


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About Levy
George Levy is an award-winning digital marketing and CRM expert with more than 15 years of experience creating and executing online and mobile strategies.
 
He is the former Vice President of Online Marketing for World Business Forum (WOBI) and a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. Continue Reading ...

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