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With Jim Collins

Best-selling author of Good to Great

With Jack Welch

Former CEO of General Electric and best-selling author

With Patrick Lencioni

Best-selling author of the Five Dysfunctions of a Team and other leading management books.

George Levy featured in Computer World magazine.

George Levy Speaking at World Innovation Forum

With Miguel Bose

International Spanish music superstar

With Calvin Klein

Fashion designer and CEO – Creator of one of the world’s leading fashion empires.


As I do each week, I review hundreds of links from which to select which content to share on Breakthrough Digital Marketing and the George Levy Twitter profile.

Here are the ten best performing links for December 31st – January 4th, 2013 according to the most shares, favorites and comments from the Breakthrough Digital Marketing Community:

 


5 Common Facebook Marketing Mistakes (And How To Avoid Them)
Source: AllFacebook
http://goo.gl/nmwhK

5 New Year’s Resolutions for Digital Marketers
Source: Business2Community
http:// goo.gl/upUFX

Are You Wasting Your Life on Social Media?
Source: Forbes
http://goo.gl/bA7mZ

102 Compelling Social Media and Online Marketing Stats and Facts for 2012
Source: Business2Community
http://goo.gl/DVSGR

Predictions: Big Moves In Mobile Data, Commerce Expected
Source: Media Post
http://goo.gl/nzfkJ

Google Glass: Vision For Future Unclear
Source: InformationWeek
http://goo.gl/MRzmt

Thinking about buying a pre-owned domain name? Have you checked it for baggage?
Source: Breakthrough Digital Marketing
http://goo.gl/qDylA

Genius Cellular Graphics – The ‘Smartphone Users by the Numbers’ Infographic Shows 2012’s Growth
Source: TrendHunter
http://goo.gl/fwoVZ

What Are Your 2013 Internet Marketing/ Lead Generation Resolutions This Year?
Source: Business2Community
http://goo.gl/ypbKp

5 Trends Shaping SEO & Content Marketing in 2013
Source: Search Engine Watch
http://goo.gl/1fUvL

How to Fix a Broken Marriage


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

Photo credit: Flickr tiagopadua

I’m currently working with a client on the acquisition of a domain name from someone who had previously registered it.

This process of buying a domain name from a previous owner is typically called buying a “pre-owned domain name” and there is a whole industry of services, lawyers and brokers who assist and help in the process of securing and transferring domain names across owners.

Services such as Sedo.com for buying pre-owned domain names and Escrow.com to securely process the payment and transfer, help ease the process… But there is more to buying a domain name than simply just changing hands.

When You Buy a New Domain Name

When most people think of buying a domain name, they typically think of registering a new domain name… For new domain names, the process simply involves visiting a domain name registrar such as GoDaddy, or Netfirms (my personal favorite) or a similar service, and then it’s just a matter of finding a domain name which has never been registered.

Because of the fact that it is a brand new domain name, there is no previous record of the domain name and as such, there is no history of ever having anyone visiting that web address.

In other words, the new domain is completely clean and unadulterated… Ready to create your vision upon it.

Things are very different when you buy a pre-owned domain name.

Just as when you buy a used car, it’s in your best interest to find out if the car has ever been involved in an accident or if there is anything wrong with the vehicle  – domain names develop a history of their own.  They get labeled for SPAM, for Malware, for Hacking, off the books gambling and all sorts of other illegal activities.

On the web – the domain name you use is literally where your brand “lives” in the online world.

The best way to think about it, is that each domain name is like having a real estate location in the World Wide Web… And just like in the offline world, on the web – domain names are all about “location, location, location.”

Given the facts that there can only be one domain name ever for each web address and that domain names began being registered back in 1985, and that because of their unique nature – some domain names have been sold in the multiple millions of dollars

You need to be very, very careful which pre-owned domain name you buy.

Why? Because just like there are good and bad neighborhoods, when you buy a pre-owned domain name, you are buying everything that domain name stands for – both good and bad.

If only you could look back in time on a domain name and see where it’s been…

There are various paid services such as Whois Source (whois.sc) which will for a fee allow you to get a historical record of who has owned a domain name over time.

But what if you don’t want to spend any money just yet and just want to get a free option to see if you should even consider going after a domain name?

Enter the Internet Archive or “The Wayback Machine” as it is affectionately called.

The Wayback machine lets you browse through snapshots of over 150 billion web pages archived from 1996 to just a few months from when you are reading this post.

By having the option to enter a domain name and browse through the previously stored snapshots of what a website used to look like in the past, you can get a better understanding of what a domain name has gone through. It works in most cases (except for WhiteHouse.com which has such a horrible reputation that it has simply been excluded from the Wayback archive.

This powerful online archive is also a great way to take a look back and revisit what popular websites looked like in the past.

You can see what Amazon and Yahoo looked like in the late 90’s, and even domain names of websites that are “offline” and no longer exist.

Can you see how powerful this simple act of looking at the past history of a domain name can be when you are considering buying a pre-owned domain name?

Buying and selling domain names is serious business, your domain name carries the entire weight and word of mouth value of your online presence (think of the value of Facebook.com) – you don’t want to just rush into buying a domain name and then potentially regret it.

Do Yourself a Favor and before you purchase that pre-owned domain name – go Wayback…

Take a moment and visit the Wayback machine at www.waybackmachine.org and spend some time entering domain names, and looking back in time as to how some websites have changed over the years.

Get used to the interface and lock it in your head to ALWAYS check the past history of a pre-owned domain name before making an offer.

Do that and you’ll dramatically lower your chances of being stuck with a lemon.


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

As we come to the end of 2012, I’d like to thank you for being a reader of this blog and I wish you a very healthy, wealthy and happy 2013!

As I do each week, I review hundreds of links from which to select which content to share on Breakthrough Digital Marketing and the George Levy Twitter profile.

Here are the ten best performing links for December 24-28, 2012 according to the most shares, favorites and comments from the Breakthrough Digital Marketing Community:

 


Five Bets On How Digital Marketing Will Change in 2013
Source: AdAge
http://goo.gl/D2gNJ

Smartphone and tablet Christmas day 2012 activations break records
Source: SlashGear
http://goo.gl/qXrcf

Ten Stats That Will Change the Way You Look At Video in 2013
Source: AdAge
http://goo.gl/H3LH5

Site Retargeting and Search Retargeting – What’s the difference and does it matter?
Source: Breakthrough Digital Marketing
http://goo.gl/o7yoA

Online video rights: You can copy it, as long as you make ’em laugh
Source: The Independent
http://goo.gl/CJcK6

Online courses are transforming higher education, creating new opportunities for the best and huge problems for the rest
Source: The Economist
http://bit.ly/W6VZok

Simple Steps to Proper Mobile Optimization
Source: Search Engine Journal
http://goo.gl/JxHKR

Do You Know the 3 Simple Questions That Will Increase Your Sales?
Source: Breakthrough Digital Marketing
http://goo.gl/eOLXq

Chase, Twitter, Social Media Blend to Trend
Source: Hispanic Business
http://goo.gl/0NSfQ

Amazon To Produce Original Comedy Series
Source: PSFK
http://goo.gl/Eu3fY


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

Photo credit: Flickr tiagopadua

Have you ever felt like you are being “followed around” by the same banner ads that display on every website you go?

If you are not familiar with Retargeting, also known as Behavioral Retargeting or Remarketing, it is a display advertising strategy that will display ads to online and mobile visitors based on certain behaviors.

Site and Search Retargeting

There are multiple types of retargeting but in this post, I will focus on two types: Site retargeting and Search retargeting. I will also explain the difference as well as their use in an effective digital marketing campaign.

Site Retargeting

Site retargeting is the reason why you may be visiting a site looking for information about a product, and all of a sudden you’ll start seeing banners for that product on all the sites you visit, all over the web.

Search Retargeting

Another type of retargeting is called “Search Retargeting.” Search retargeting is the reason why you may type in a search query looking for something on a search engine, and then you’ll suddenly start seeing display ads for that specific something on many of the sites you visit.

Both of these retargeting types are made possible by tagging the online user with a pixel or a cookie based on their behavior such as the websites they have visited or the search queries they have conducted.

How do I use these two types of retargeting to drive more business?

Site retargeting helps you increase your conversion rates

Site retargeting lets you display ads to individuals who have visited your website and left without making a purchase or some type of conversion. Given that 98% of all website visitors typically leave without making a conversion – site retargeting lets you invest your marketing dollars on people who have already shown some degree of interest in what you have to offer.

Search retargeting works great for finding new customers

Search retargeting is typically used as a prospecting tool to find new customers who don’t know about you. It lets you display your ads to online and mobile users who have been searching for your specific service or product on Google, Bing and Yahoo! – but have not necessarily visited your website(s).

Both of these types of retargeting work well together. This is because search retargeting lets you proactively display your ads to people who may be interested in what you have to offer, and site retargeting lets you keep reminding them about you once if they have left your website without converting.

In future posts, I will cover other types of retargeting including Email retargeting, SEM/SEO retargeting, contextual retargeting and engagement retargeting.

Are you currently using retargeting in your marketing campaigns? If so, please let me know as a comment below and tell me how you are using it!

Not using retargeting yet and have questions about it, leave a comment or contact me privately.


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

Dollars in Space

When it comes to sales and marketing, there are few things that can qualify as an absolute truth.

By that, I mean the kind of truth that never fails and can stand the test of time and the relentless changes brought on by new technologies.

 

Here’s one…

 

When you are faced with coming up with ways to increase sales, there are only three simple questions you need to ask yourself:

 

1. How can I find more new customers?

2. How can I sell more times to the customers I already have?

3. How can I make a bigger sale each time someone makes a purchase?

That’s it…

 

Sounds simple huh? Well it is… and even better – it works.

You can slice it and dice it any way you want… It doesn’t matter if you’re selling goods or services… Digital, online, mobile, offline – or any combination thereof… It all boils down to those three ways or a combination of those three ways to increase sales.

 
 


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

Photo credit: Flickr donkeyhotey

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About Levy
George Levy is an award-winning digital marketing and CRM expert with more than 15 years of experience creating and executing online and mobile strategies.
 
He is the former Vice President of Online Marketing for World Business Forum (WOBI) and a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. Continue Reading ...

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