Google has released Page Speed Online, a new service to help website owners speed up their pages.
The service is very easy to use, you simply insert your website URL in a search box, Google analyzes the site and then Page Speed returns back a score from 1 to 100 (the higher the number, the better) along with clear recommendations of how to improve the score.
Page Speed is a huge factor in the success of a website as today’s web visitor has very little patience and will click away or close the browser window if your site takes too long to load.
Why is Google offering this service you may ask yourself?
Slow websites translate into less ads being delivered and less clicks which in turn translates into reduced revenue for Google (very similar reason as to why Google offers Google Analytics for free.)
I’ve already been using the tool and have received a lot of valuable information to help speed up my websites – give it a try and let me know what you think.
Music video by Die Happy performing Supersonic Speed. (C)2001 Ariola Germany
Among the companies whose email records were taken are many top brands including financial giants JPMorgan Chase, Barclay’s Bank, Citi, Capital One along with other well-known brands such as Tivo, Marriott Rewards, and Walgreens.
Although no credit card or personally identifiable information was stolen, this theft opens up the opportunity for Hackers to use the data to attempt more effective Phishing campaigns, since they are now able to personalize their false email communications.
To protect yourself from any of these Phishing attempts, be extra careful when taking action on any commercial email campaigns you may receive in the coming days, especially those that may ask you to click on any link or request that you provide any personal information.
In a world full of packed inboxes and little time, if a Hacker knows you are a specific bank’s subscriber and can send you an email pretending to be from that bank which addresses you by name, the odds that you will click inadvertently on a link and take action on what the email says are much higher.
For a more complete list of guidelines on how to protect yourself from Phishing emails, visit the Federal Trade Commission’s Bureau of Consumer Protection guidelines at:
According to Twitter, as of September 2010, there are over 175 million registered accounts.
That is a pretty massive number, even when compared with Facebook’s over 600 million monthly active users…
Facebook claims that 50% of those 600 million users come back on a daily basis.
However… Twitter does not reveal how many of those 175 million accounts are active users.
What makes this piece most interesting is that Nicholas happens to have a contact with full access to the Twitter API, and that individual engaged an engineer to program a way to use the API in order to count the number of actual users.
Tracking that data over a month, Nicholas developed the following chart which reveals some very interesting insights about Twitter’s userbase:
Applying the best estimates to the data collected,the API data shows that there are 56 million accounts on Twitter following 8 or more accounts ( a very conservative number of people to follow) – that is far less than 175 million.
I have many acquaintances who have signed up for Twitter just because it was the “in thing” to do when Twitter first started. They may have sent out one or two Tweets and then just went back to their Facebook accounts.
Will they ever go back to using their Twitter accounts? Will they simply leave their profiles “floating on the web” on Twitter’s servers? Only time will tell…
I use Twitter regularly both professionally and for personal use. It has its place and time in my regular lifestyle… Still, I don’t see it able to tie into all the different parts of everyday life for most people as Facebook does.
Which leads me to ask…
What do you think?
Do you have a Twitter account and regularly use it?
This move is a natural reaction to the growing influence of Social Networks and Facebook’s growing presence.
As of today, Facebook claims to have over 600 million registered users, and that approximately 50% of their active users log onto Facebook in any given day, with approximately 26 percent of them hitting the “Like” button on posted items once they log in.
Add to that the growing availability of Facebook “Like” buttons in many top destinations such as Pandora.com, NYTimes.com, WSJ.com and many others – and Google definitely has to worry.
Seen as the next new frontier in search, this is when search results are based on the opinions and feedback from friends and people in your social networks.
By involving people into the selection process, Social Search changes the whole equation of what a search result consists of.
For example, who would you trust to tell you more accurately and objectively about a brand new restaurant or where to go on vacation? Would you trust google which lists paid search links along with computer based organic results or what your friends think?
Enter Google +1
Google +1 is a new feature being launched today that allows users signed into their google accounts to be able to give a +1 to search results they “Like.”
In essence, just as in Facebook, Google posts search result and if you Like a specific link, you can issue a “+1” to it.
The concept is that as more and more users “+1” their way through search results, it will be easier for you to navigate and select the best links to click on from all the Bazillion number of different possible options beyond just the top 10 options or sponsored links.
Expect to see it in more places…
+1’s are currently only displayed to people who join to participate at Google Experimental Labs (I’ve already joined) but over time, we will surely see these on websites, on browsers and many other places to compete with the growing presence of Facebook’s Like button.
What do you think? Is it too late for Google to jump on the social band wagon? Can they beat Facebook at their own game?
Music video by U2 performing One – Anton Corbjin Version. (C) 1992 Universal-Island Records Ltd. under exclusive licence to Mercury Records Limited
George Levy is an award-winning digital marketing and CRM expert with more than 15 years of experience creating and executing online and mobile strategies.
He is the former Vice President of Online Marketing for World Business Forum (WOBI) and a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino.
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