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With Jim Collins

Best-selling author of Good to Great

With Jack Welch

Former CEO of General Electric and best-selling author

With Patrick Lencioni

Best-selling author of the Five Dysfunctions of a Team and other leading management books.

George Levy featured in Computer World magazine.

George Levy Speaking at World Innovation Forum

With Miguel Bose

International Spanish music superstar

With Calvin Klein

Fashion designer and CEO – Creator of one of the world’s leading fashion empires.

SearchEngineJournal.com has published a fascinating Infographic on the evolution of search engines and what is required for a page to reach the first search results page (SRP).

(Click on the Image to See a Full Size/Larger Version)

Three Questions to Consider:

1 – Seeing all the changes that Google Search has gone through throughout the years, do you think SEO is still relevant?

2 – With the overwhelming Search Engine Market Share advantage that Google has over the competition, should you consider optimizing for Search Engines other than Google?

3 – The Panda Google update in February 2011 affected 11% of US websites and changed their positioning. If you had websites of your own before Panda, where is/are your websites ranked now? Higher? Lower? Same?

 


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I came across this video today with a demo for the new online shop for “3”, a German mobility company.  This impressive online store called “3Live Shop” is described as “the first online shop with Salespersons.” Take a look at the video and I bet you can’t help but think to yourself how really cool this technology is… Best part, 3Live Shop, as futuristic as it is, is already a reality and can be found by visiting www.tre.se

I’m sharing with you the video as I found it to be quite a mind expanding experience and provides an innovative perspective of a new direction where mass online shopping can be headed, further blurring the line between the online and offline world.



What do you think about 3Live Shop?

Is this where all of online shopping is heading? Or is it just some fancy, gimmicky trick to try and sell more mobile devices?

 


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Or connect with me at http://glevy.me/contact

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In a recent Tweet by Tweetdeck, the company announced that they are removing Deck.ly from their apps.

The Deck.ly feature gave Tweetdeck users the option to post tweets longer than 140 characters. Deck.ly was able to do this by adding the additional information via a shared link.

This change comes as part of the natural evolution of the platform following Tweetdeck’s acquisition by Twitter in May of 2011.

The Deck.ly feature, although helpful to some of Tweetdeck’s users, presented a challenge for Twitter to support it and it affected the Twitter’s ability to maintain standards across their published content.

What does this mean to you as a Social Media marketer?

Given that the majority of social media marketers already respect and adhere to the 140 character limit in their campaigns, the effect should be minimal.

However, if you have been using the deck.ly functionality as part of your campaigns, you will no longer be able to use it and will instead have to reduce your Tweets to fit the 140 character length limit.

Track the Effects of this Change Via Twitter Web Analytics

Although the impact of the new changes to Tweetdeck is still not known, users will now be able to track the performance of their campaigns more effectively by using the soon to be mass released Twitter Web Analytics.


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Or connect with me at http://glevy.me/contact

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Look around and it’s clear to see that Social Media marketing is all the rage.

Everywhere you look, companies are asking you to “Follow them on Twitter”, “Find them on Facebook”, “View their videos on YouTube”, “Check in on Foursquare” – the list goes on and keeps growing as newer Social Media options become available (be on the lookout for when Google + launches its product pages.)

One of the industries that is heavily leveraging and benefiting from Social Media is Airlines.

In this Infographic published by Mashable, we see how six major airlines are using Social Media to further engage, and in many occasions further monetize, their customers.

Three Questions to Consider:

1- How are you using Social Media to build a closer relationship with your customers?

2- Could your business benefit from your audience “Checking In” at your business using a location service such as Foursquare?

3- Do you currently offer your customers the option to “Follow” you on Social Media? Do you publish that option in all your offline marketing materials?

 


Follow me on Twitter: http://www.twitter.com/georgelevy, subscribe to this Blog and receive weekly updates at http://glevy.me/subscribe

Or connect with me at http://glevy.me/contact

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In a recent post  on the Twitter Developers Blog by Christopher Golda (formerly of Backtype.com) Twitter announced the introduction of  a new product called Twitter Web Analytics.

In the post, Christopher explains:

“Today we’re announcing Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.”

Twitter Web Analytics came out of the acquisition of BackType, which was announced in July.

Twitter Web Analytics is currently being rolled out in a small pilot group.

Major roll out to all website owners is expected to take place within the next few weeks as well as the availability of a Twitter Web Analytics API for developers who are interested in incorporating Twitter data in their products.

 


Follow me on Twitter: http://www.twitter.com/georgelevy, subscribe to this Blog and receive weekly updates at http://glevy.me/subscribe

Or connect with me at http://glevy.me/contact

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About Levy
George Levy is an award-winning digital marketing and CRM expert with more than 15 years of experience creating and executing online and mobile strategies.
 
He is the former Vice President of Online Marketing for World Business Forum (WOBI) and a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. Continue Reading ...

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