Lets Connect :
Want fresh Digital Marketing ideas?
    Sign up for Free email updates below!

With Jim Collins

Best-selling author of Good to Great

With Jack Welch

Former CEO of General Electric and best-selling author

With Patrick Lencioni

Best-selling author of the Five Dysfunctions of a Team and other leading management books.

George Levy featured in Computer World magazine.

George Levy Speaking at World Innovation Forum

With Miguel Bose

International Spanish music superstar

With Calvin Klein

Fashion designer and CEO – Creator of one of the world’s leading fashion empires.

After months of waiting, businesses can finally create Google+  business pages.

This latest development is a very big deal as it has been highly anticipated by online marketers wishing to expand the presence of their businesses online.


 

Rocky Road for Businesses on Google+
Ever since Google+ launched earlier this year, many brand marketers took the initiative and began creating company branded Google+ profiles for their products.

There was one problem though… The act of opening a Google+ profile for a business is against the terms and condition of Google. 

What did Google do?

They began scouting the network, taking company names and shutting down profiles… Ouch.

A brand new day… Google+ Brand Pages

That was June 2011… Jump to November and Google+ Brand Pages have launched and are now available for businesses.

To claim your own Branded Google+ page for your business, simply visit the following link:

https://plus.google.com/u/0/pages/create

If you need any help in creating your page, here is a handy guide on How to Set Up a Google+ Branded Page.

The new Google+ Brand pages look identical to Google+ Profiles, except for a little icon that clarifies that it’s a Page rather than a user Profile.

The jury is out on whether Google+ Branded pages are better than Facebook business pages… Still, factors such as high search ranking for Search Engine Optimization purposes, being able to access Google+’s actively engaged audience and just being on top of the latest Social Media trends make the Google offering very interesting.

Only time will tell if Google+ will have as big an impact as Facebook pages, but at this moment many businesses are jumping at the opportunity to claim their place and protect their brand name on Google+.

Google+ Brand Pages Still Very Raw

Although these new Brand pages allow for creating pages for your business, they are not for everyone… Yet.

For starters, they only allow one person to “own” or “post to” an account. Unlike Facebook where you can have multiple admins, there’s no way for a social media team, customer service team or other people to split up duties.

Another problem… what would happen if the primary page owner leaves a company or something happens to them? You’re basically tied to that primary owner for the page… not effective for anything beyond a one-man show. There is a great post from Mashable .com on the top 10 feature users want from Google+ Brand Pages.

Here is that top 10 list, ranked in the order they’re published at Mashable, along with my thoughts on each one and how I’d rank them:

  1. 1. Multiple Admins (This is an absolute MUST – My #1)
  2. 2. Vanity URLs (Nice to have and necessary to protect your brand My #2)
  3. 3. Ability to Join Hangouts (Cool additional feature & differentiator from Facebook Pages. My #9)
  4. 4. YouTube Integration (Very important. My #6)
  5. 5. Google Analytics (You’ve GOT to be kiddin’ me. No analytics integration? My #3)
  6. 6. More versatility with circles (Current weakness with regular profiles also. My #7)
  7. 7. Blogs and Websites (Would add value to the offering but not critical. My #8)
  8. 8. Mobile usability (This is DEFINITELY critical. Facebook has major head start on this. My #4)
  9. 9. Full API Access (Very important if the platform is to grow. My #5)
  10. 10. Google Places integration (Important but I can wait… My #10)

 

Even with all these current limitations, Google+ Brand pages will continue improving and they hold a lot of promise. Smart, forward-looking digital marketers should definitely be looking at how they can leverage them for their own business.

I’m already working and analyzing how to best use Google+ Brand pages for HSM and World Business Forum, I encourage you to take a look and do the same for your business.

 

It’s November 8th, 2011 and I am on my way to the Jumeirah Essex House in New York City for Day 2 of HSM’s Elite Leadership Program.

 

Today’s sessions feature Jack Welch and Calvin Klein.

 

I am currently getting ready to head over to the Jumeirah Essex House in New York City for Day 1 of HSM’s Elite Leadership Program featuring Jim Collins, Jack Welch, A.G. Lafley and Calvin Klein.

This is HSM’s most advanced leadership program offered and promises to be an incredible learning opportunity.

 

With the holiday season fast approaching, it’s time for marketers to start preparing their campaigns. In this article, Jeanne Jennings (@jeajen) of ClickZ,  focuses on B2C marketing and points out that “Online retail sales grew by 12.6 percent in 2010 and Forrester Research projects 10 percent year-over-year compound annual growth through 2015.”

This growth in online retail sales, especially given the weak economic performance in recent years, is driving retailers to pay especially close attention to web and mobile sales.

The following article goes into the effective usage of Free shipping offers, social media and email marketing strategies for B2C sales along with important stats and trends.

B2C Success for the 2011 Holiday Season With Email and Social Media | ClickZ.

Inifinite MonkeysDuring one of the mobile and social media expert sessions at the Social Media World Forum being held at Javits Center in New York City was one on the Intersection between mobile and social media. The session was led by Jay Shapiro, “Tribal Head of the Humans” (ie. CEO) of mobile app company Infinite Monkeys (URL: monk.ee)

If you are not familiar with the Infinite Monkeys platform, it is a solution that enables anyone to build an app without having to know any kind programming or having any coding skills.

The Infinite Monkeys platform is built on HTML5 which allows it to work on any web enabled smartphone (currently supports only iPhone and Android, but will be adding: Blackberry, iPad, Windows Mobile 7 and others in the near future.)

I am currently working on several initiatives that are based on HTML5 and can clearly see the entire mobile space moving in that direction.

I found Jay to be very knowledgeable on the topic of mobile apps and his predictions on what will be the hottest trends in mobile for 2012 are definitely worth studying.

Here are his top 8 mobile trends for 2012:

1. HTML5: Build all mobile apps and presence on HTML5 rather than on a device specific mobile operating system such as Android or iOS. Write it once and run everywhere.

2. Square and NFC for Mobile Payments: The Square plug-in reader for mobile credit card payments and Near Field Communications (NFC) will gain much wider acceptance and the mobile device will be closer than ever to replacing the wallet.

3. Mobile Video: The consumption and creation of video on mobile devices will continue growing rapidly. The recent introduction of Flash on the iPhone will help fuel this trend even further.

4. Auto Check-In: With location based services such as Foursquare being touted as “too difficult” and “inconvenient” to check-in. Auto Check-in will become more commonplace and Apps will automatically check you into places without requiring any action from users.

5. NFC Showrooms: With Inventory and Distribution being the two most expensive portions of retail businesses, there will be an increased usage of NFC technology at different retail locations where people will simply be able to walk through a showroom, and place an NFC driven order for products to have delivered later to a different address. Think walking to a store, seeing a shirt you like – getting your phone close to a tag and placing an order for it immediately right from your phone. (This is a very interesting vision of future usage.)

6. Facebook Mobile Apps: The Facebook Mobile platform will continue getting traction. Currently there are over 350 million users accessing Facebook from a mobile device every month. With a market that size, there will definitely be a need for more applications.

7. Be Beneficial: Jay describes a “Beneficial” app as one that actually does something of value rather than just being a “fun toy” or something unimportant. Services such as Quora, Yelp and Kayak deliver value to their audiences and this will ensure that there will be a growing business and future for them.

8. Be Tenacious: Success in the mobile space is not something that comes quickly or easily. As a reference, Jay referred to Rovio, creators of Angry Birds. Rovio was on the verge of bankruptcy in 2003 after having 50 failed games. It was only because of their tenacity that they pushed through and delivered a game that has been downloaded more than 250 million times.

What do you think about Jay’s top 8? Is he right on or is he simply “monkeying around”? (sorry folks – I just really had to throw that one in there…)

Do you have any other trends that haven’t been covered in the list?

Page 18 of 35« First...10...1617181920...30...Last »
About Levy
George Levy is an award-winning digital marketing and CRM expert with more than 15 years of experience creating and executing online and mobile strategies.
 
He is the former Vice President of Online Marketing for World Business Forum (WOBI) and a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. Continue Reading ...

Search on Blog

Footer Subscribe