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With Jim Collins

Best-selling author of Good to Great

With Jack Welch

Former CEO of General Electric and best-selling author

With Patrick Lencioni

Best-selling author of the Five Dysfunctions of a Team and other leading management books.

George Levy featured in Computer World magazine.

George Levy Speaking at World Innovation Forum

With Miguel Bose

International Spanish music superstar

With Calvin Klein

Fashion designer and CEO – Creator of one of the world’s leading fashion empires.

I recently had the opportunity to develop and lead the online and social media strategy and execution for Seven Bar Foundation and Empowered By You, a new luxury panty line by the Seven Bar Foundation, during their 2012 Lingerie London show.

With a global team running the Twitter accounts for Seven Bar Foundation and Empowered By You, all conversations under the hashtag #LingerieLondon, as well as managing both Facebook accounts – the conversation reached over 1.1 MM people worldwide on Social Media.

Seven Bar Foundation is a global microfinance organization helping women out of poverty by providing microfinance loans. Empowered By You is a new product line from Seven Bar Foundation with a positive mission, 20% of all profits from Empowered By You go to help women fund businesses in emerging economies, and empower them to climb out of poverty.

The audience of Lingerie London read like a who’s who and many celebrities including Eva Longoria and Sofia Vergara were present to show their support for Seven Bar Foundation.

Here is a taste of Empowered By You:

 

Each week, I review hundreds of links from which to select which content to share on Breakthrough Digital Marketing and the George Levy Twitter  profile.

Here are the ten best performing links for November 19-23, 2012 according to the most shares, favorites and comments from the Breakthrough Digital Marketing Community:

 


The Power of Online Video Marketing
Source: Business2Community
http://goo.gl/nhK4U

Pinterest Business Accounts and This Week in Social Media
Source: Social Media Examiner

http://goo.gl/LOnih

Five Examples of Mobile Marketing Success
Source: Marketing Profs

http://goo.gl/G3WI9

Emotional Engagement Is The Key To Viral Content Marketing Success
Source: Business2Community

http://goo.gl/CMHGm

New Facebook Data Proves Social CTA Lead to More Comments Likes & Shares [INFOGRAPHIC]
Source: Social Media Today

http://goo.gl/R2Mgw

THE STATE OF THE INTERNET [SLIDE DECK] – An overview of the digital industry.
Source: CNet.com

http://goo.gl/rcnEe

10 interesting digital marketing stats we’ve seen this week.
Source: eConsultancy.com

http://goo.gl/1iiZB

Could Advertising Pay For Your Child’s College Education
Source: mediapost.com

http://goo.gl/ex1KJ

Social media users are plenty thankful for Twitter.
Source: USAToday.com

http://goo.gl/B0KiQ

B2B marketing: who should own the funnel?
Source: eConsultancy.com

http://goo.gl/P8txy


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here. And don’t worry – I promise never to sell or rent your email address.

Hootsuite has just published a new Infographic showing a detailed look at their 4MM+ users worldwide.
As a user of Hootsuite myself and looking around at the people I know who use their service (mostly very active bloggers),  it makes sense to me that on average, users of Hootsuite are influential, engaged and active Internet users.
Do you use Hootsuite? Tell me on the comments section below.

Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

Each week, I review hundreds of links from which to select which content to share on Breakthrough Digital Marketing and the George Levy Twitter  profile.

Here are the ten best performing links for November 12-16, 2012 according to the most shares, favorites and comments from the Breakthrough Digital Marketing Community:

 


Sharing Tweets just got easier
Source: Twitter Blog
http://goo.gl/zIVhx

VCs bet big on online education
Source: upstart.bizjournals.com/

http://goo.gl/KAL3j

11 Web Tools to Effectively Manage Your Business Calendar
Source: SmallBizTechnology.com

http://goo.gl/AY9i3

How to Measure Your Social Media Traffic Using Google Analytics
Source: SocialMediaExaminer.com

http://goo.gl/7qASN

How to Drive Sales Through Social Media
Source: Entrepreneur.com (Blog)

http://goo.gl/T8LO0

Google makes more money from ads than all US print publications combined
Source: CNet.com

http://goo.gl/gdVTV

75 Digital Media Resources You May Have Missed
Source: Mashable.com

http://goo.gl/1iiZB

Could Advertising Pay For Your Child’s College Education
Source: mediapost.com

http://goo.gl/ypG2M

Facebook Brand Posts Get One-Third of Their Reach Within Just 10 Minutes
Source: TheRealtimeReport.com

http://goo.gl/IzCGq

Social Media Game Plan Equals Higher Profits
Source: InformationWeek.com

http://goo.gl/LKRHv


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

Red Innova, the community on innovation, Internet and entrepreneurship where Latin America meets the world, is holding its first event in the United States in New York City.

I am directing all social media, Blogger and press relations, and the digital presence for this event, and we will also be webcasting the conference live at http://multimind.us/live.html

I will also be interviewing all speakers for Red Innova’s online videos, as well as sharing clips and key lessons from the event right here on Breakthrough Digital Marketing.

Red Innova is an eclectic, edgy and informal collection of brilliant minds gathered in one place for 2 days of thinking and dreaming up what the future in Internet, entrepreneurship and innovation may bring… All with a truly international, multi-cultural flavor you don’t want to miss.

Make sure to follow all the action and insights from Red Innova New York via webcast at:

http://multimind.us/live.html

On Twitter by following Hashtag #RINY12

and on the following social media profiles:

George Levy on Twitter – http://Twitter.com/georgelevy

Red Innova on Twitter – http://Twitter.com/laredinnova

Red Innova on Facebook – http://Facebook.com/laredinnova

 


Subscribe to Breakthrough Digital Marketing today! It’s free and packed with the finest stuff on web & mobile. The subscribe box is on the top right of the blog or just click here.

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About Levy
George Levy is an award-winning digital marketing and CRM expert with more than 15 years of experience creating and executing online and mobile strategies.
 
He is the former Vice President of Online Marketing for World Business Forum (WOBI) and a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. Continue Reading ...

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