I came across this excellent infographic by the marketing folks at Microsoft tag showing how mobile marketing is taking off and where it is headed. I encourage you to look through this graphic and take in the data, putting it in context as to the impact all these new Smart Phones and mobile devices will have on the world of business globally.
Some of the figures I found most interesting in the graphic include:
- There are 1,000,000 new iOS and Android devices activated daily.
- Avg mobile app session is approx. 4.3 minutes vs. 1 minute for an average website session.
- Mobile marketing advertising spend is increased 75% from 2009 to 2010.
Looking through our corporate web analytics, I can clearly see a dramatic increase in mobile visits to our websites. This effect has been going on for the past 2 years but has increased dramatically since the launch of iPad and other Tablet devices.