I found this excellent infographic produced by marketing firm Neolane that captures the first 19 years of the growth of Apps, along with a look and estimates for 2016 and beyond.

(Click on the image to view the full size Infographic)

It also features some valuable and effective ways in which Apps and Mobile Marketing fit into an integrated, cross-channel marketing mix.

Click on the Image for the Full Size Infographic

Looking back at what’s happened in just the first 19 years, it’s hard to believe how far and how quickly we’ve gotten to where we stand today…

“There’s An App for That” is not only a clever marketing line, but a reality.

You want to remember where you parked your car, but you want to be reminded like a pirate? There’s an app for that.

You want an app that will generate a dog whistleto train and confuse your dog? There’s an app for that too.

Are you a Cat person? Do you want instead a game that will let your cat chase a laser beam? There’s definitely an app for that.

Really… Whatever you may be looking for to invest your time and energy in– there’s an app for that.

Way Back When

I remember my first Palm Pilot in the late 90’s.

Back then I carried everywhere two devices, my cellular flip phone and my trusted Personal Digital Assistant (PDA) where I kept my calendar, some basic notes and all my contacts in the world.

Even then, there was already talk about how all devices would merge into one… Still, the technology worked pretty well, I’d already bought both devices and it was hard to imagine how quickly this consolidation would take place.

Fast forward to 2002 with the first email capable Blackberry Smartphone launched by Research in Motion, and again to 2007 with the release of the first iPhone with Apps preloaded on the phone.

I Had To Have One… So Did Everyone Else.

As the technology improved and prices for the devices dropped, as well as the fact that cellphone carriers began subsidizing cellphones as part of the mobile contract, I did my share of multiple upgrades and bought several different Blackberry Smartphones of my own.

These were giant steps forward, but it wasn’t until July 10, 2008 with the launch of the Apple App Store  which seamlessly integrated with the iPhone that the true power of the app economy really took hold.

Where We Are Today…

With over 25 Billion App downloads on the Apple App Store and more than 15 Billion on Google Play by mid 2012, the age of apps has really taken over.

This excellent infographic produced by marketing firm Neolane captures the first 19 years of the growth of Apps along with a look at 2016 and some valuable and effective ways in which Apps and Mobile fit into an integrated, cross-channel marketing mix.

Where We Are Going.

As a digital marketer, I’ve been increasingly marketing via mobile web and apps to drive business results with great results both on mCommerce numbers and in overall traffic and engagement.

Having seen exponential growth in mobile traffic on every analytics report I view, especially since the launch of the iPad in 2010, and in multiple published studies, along with constant growth in mCommerce sales – I seriously encourage (and wholeheartedly hope) that you are paying attention and placing focus on mobile as well.

So tell me…

Are you currently using Apps and Mobile in your overall marketing mix?

If so, what have you done so far and what are you planning on doing next?


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