Inifinite MonkeysDuring one of the mobile and social media expert sessions at the Social Media World Forum being held at Javits Center in New York City was one on the Intersection between mobile and social media. The session was led by Jay Shapiro, “Tribal Head of the Humans” (ie. CEO) of mobile app company Infinite Monkeys (URL:

If you are not familiar with the Infinite Monkeys platform, it is a solution that enables anyone to build an app without having to know any kind programming or having any coding skills.

The Infinite Monkeys platform is built on HTML5 which allows it to work on any web enabled smartphone (currently supports only iPhone and Android, but will be adding: Blackberry, iPad, Windows Mobile 7 and others in the near future.)

I am currently working on several initiatives that are based on HTML5 and can clearly see the entire mobile space moving in that direction.

I found Jay to be very knowledgeable on the topic of mobile apps and his predictions on what will be the hottest trends in mobile for 2012 are definitely worth studying.

Here are his top 8 mobile trends for 2012:

1. HTML5: Build all mobile apps and presence on HTML5 rather than on a device specific mobile operating system such as Android or iOS. Write it once and run everywhere.

2. Square and NFC for Mobile Payments: The Square plug-in reader for mobile credit card payments and Near Field Communications (NFC) will gain much wider acceptance and the mobile device will be closer than ever to replacing the wallet.

3. Mobile Video: The consumption and creation of video on mobile devices will continue growing rapidly. The recent introduction of Flash on the iPhone will help fuel this trend even further.

4. Auto Check-In: With location based services such as Foursquare being touted as “too difficult” and “inconvenient” to check-in. Auto Check-in will become more commonplace and Apps will automatically check you into places without requiring any action from users.

5. NFC Showrooms: With Inventory and Distribution being the two most expensive portions of retail businesses, there will be an increased usage of NFC technology at different retail locations where people will simply be able to walk through a showroom, and place an NFC driven order for products to have delivered later to a different address. Think walking to a store, seeing a shirt you like – getting your phone close to a tag and placing an order for it immediately right from your phone. (This is a very interesting vision of future usage.)

6. Facebook Mobile Apps: The Facebook Mobile platform will continue getting traction. Currently there are over 350 million users accessing Facebook from a mobile device every month. With a market that size, there will definitely be a need for more applications.

7. Be Beneficial: Jay describes a “Beneficial” app as one that actually does something of value rather than just being a “fun toy” or something unimportant. Services such as Quora, Yelp and Kayak deliver value to their audiences and this will ensure that there will be a growing business and future for them.

8. Be Tenacious: Success in the mobile space is not something that comes quickly or easily. As a reference, Jay referred to Rovio, creators of Angry Birds. Rovio was on the verge of bankruptcy in 2003 after having 50 failed games. It was only because of their tenacity that they pushed through and delivered a game that has been downloaded more than 250 million times.

What do you think about Jay’s top 8? Is he right on or is he simply “monkeying around”? (sorry folks – I just really had to throw that one in there…)

Do you have any other trends that haven’t been covered in the list?