I have just finished my second reading of “The Entrepreneurial Effect: Waterloo Practical Advice from your own Virtual Board of Advisors.”

I stress that this is my second reading because reading it once was not enough… and I’m sure I will refer back to it again in the future – it’s that kind of book.

At roughly 200 pages, this valuable little book features a collection of thoughts and articles by over 30 successful entrepreneurs with experience launching technology companies. The collection was selected by Management Professor Dr. James Bowen.

Among the Entrepreneurs featured is Jim Estill, a partner at Canrock Ventures and one of the smartest business people I know.

Jim’s success story started in 1979 when he began a computer distribution company called EMJ Data from the trunk of his car.  He grew that business to more than $350 Million in sales and he eventually sold the company to SYNNEX in 2004.

He also happens to be a great business Blogger who has been featured at multiple HSM events including the World Business Forum and World Innovation Forum.  I’m also fortunate to say – Jim’s a mentor and friend of mine.

In addition to Jim’s contribution to the book, there are many other leading tech entrepreneurs from the Waterloo region including Kevin Hood of Market Access Corp., Roger Skubowius founder of Reqwireless (which he eventually sold to Google) and John Baker, founder of Desire2Learn.

Each of these entrepreneurs brings their own perspective and wisdom into the book.

At its core, the book highlights Waterloo’s role as the best place to start a business in Canada, and a hotbed for Innovation and Entrepreneurship.

Although that subject is touched upon several times in the book, I did not find the references overly pushy or marketing-like. The book is full of valuable insights for any business person and would-be entrepreneur, and it definitely stands on its own for all business people globally – above and beyond just the regional Waterloo focus.

Another one of the things I found interesting about the book and “The Entrepreneurial Effect” project is that all authors donated their knowledge. Additionally, all proceeds from the book are geared towards supporting student entrepreneurship.

I found the book very valuable and see it as an important resource and reference which I count on going back to whenever there is an issue covered in one of the individual articles.

I recommend it for anyone involved in entrepreneurship, as well as any any business person who wishes they could tap into their own network of mentors whenever seeking wisdom.

You can find out more and get the book at http://entrepreneurialeffect/