SXSW 2011 is currently in full effect and I’m following all the action via the web and the Blogosphere.

One of the things that most caught my attention from this year’s SXSW is the new “Third Man Records Rolling Record Store” which is basically a big yellow bus with records for sale and sound equipment to allow for live performances.

The Rolling record store was created by Jack White, front man for the now disbanded group The White Stripes.

Jack’s idea is that even with the disruption the Internet has created in the music industry and the fact that standalone record stores are practically gone, there is still room to have a store that exclusively sells records.

I’ve included below two videos, the first describing the Third Man Rolling Record Store concept and the second showing Jack playing at SXSW using the sound equipment built into the bus.

Rolling Record Store

Jack Jamming at SXSW 2011

What do you think about Jack’s Magic Bus? Do you think it can bring back the “standalone record store?”