If you’re like me, you probably have a challenge keeping your Hotmail account clean…

As a Hotmail user since the late 90’s, I’ve signed up over the years to more email lists than I care for.  Things have gotten to the point that going through each newsletter email to unsubscribe from each one of them individually would be a daunting task.

To put things in perspective, here’s an example:

Let’s say you signed up to an electronic newsletter on special deals for XBox games 2 years ago and as a result you receive at least one email a week from this sender. As it turns out, your XBox broke 6 months ago and you replaced it with a Playstation… BUT nobody told the people who publish the email newsletter and you are still receiving weekly email specials on XBox games… You just never got around to unsubscribing from the newsletter.

Now repeat the same type of story 10 or 20 times for other email newsletters related to different topics that you’ve signed up over the years and you can get an idea of what my inbox looks like nowadays. (Sound familiar? Or am I the only one with this problem?)

Enter Hotmail Sweep to the rescue.

With “Sweep” from Hotmail, you can take back control of your inbox by mass deleting or archiving any number of emails from a newsletter or mailing list by simply choosing one of the emails and clicking on the “Sweep” button.

In the above example, I would simply have to select one of the newsletter issues and click on the “Sweep” button. Once I click, I would select if I want to “delete” all similar emails or “move” them to a new folder as well as if I want to do the same for all future similar emails that arrive.

Personally, I find the process a gift from the heavens as a way to take back control of my inbox… Kind of dropping a “Nuke” on all the commercial emails I receive.

Risk or Possibly a Blessing for Online Marketers

As an email marketer, any technology that is intended to ease the process of blocking or deleting my marketing communications poses a risk. However, I believe that “Sweep” will actually reduce the number of erroneous “Spam” complaints from email subscribers who over time lose interest in a newsletter and rather than clicking on unsubscribing, simply click on “Report Spam.”

Check out the video below to see how “Sweep” for Hotmail works:

What do you think about “Sweep”? Like it? Hate it? Do you think it’s enough of a valuable differentiator for Hotmail to make it superior to Gmail?


Photo credit: spengy