Did you know that US Hispanic buying power is worth $1 trillion now and is expected to grow another 50 percent to $1.5 trillion in the next five years?
With more than 52 million Hispanics in the United States, and growing faster than any other ethnic segment, the Latino market is big business and getting bigger by the day.
Additionally, a recent report by Nielsen research states that Hispanics lead all other ethnic groups in consumption of online video, as well as in usage of mobile and social networking.
Mundial Sports Network
Reaching the Latino Sports Fan… Anytime, Anywhere and On Any Device.
As a leading sports publisher since 2002, Mundial Group created and launched Futbol Mundial, a soccer themed print publication, and the first Spanish-language sports magazine in the US market.
Capitalizing on the Digital Opportunity
With the shift in media consumption to online and mobile that is increasingly taking place, I was engaged to assist Mundial Sports Network as they further expand the reach of Futbol Mundial, Beisbol Mundial and Boxeo Mundial beyond print and into the digital realm.
As part of this digital transformation, Mundial Group has dramatically expanded their reach, and now delivers a wide selection of sports digital contents, in multiple formats including online video and audio to millions of additional US Hispanic sports fans via web and their mobile devices.
Market Leading Reach Among Latinos Sports Fans
With an online audience ranked #1 by ComScore in reaching Spanish speaking users in the United States, larger than ESPN Deportes and Fox Deportes combined – Mundial Sports Network is reaching and engaging the Latino sports fan wherever they are… Via print, on the web and on all types of mobile devices.
Add to the Mundial Sports Network, a Social Media and content marketing strategy that engages hundreds of thousands of passionate and engaged sports fans on the official Futbol Mundial Facebook page, thousands more via the Futbol Mundial Twitter profile, plus a relentless drive for innovation, and you can see why Mundial Sports Network has such a massive reach and impact among US Hispanic Sports Fans.
Here’s a taste of what makes the Mundial Group such a hit:
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Photo credit: FutbolMundial.net