Drink an Ad?Coca Cola has created for their Coke Zero drink what can only be described as the first ever drinkable ad.

This cross media advertising campaign strives to answer the fact that you can see an ad and hear an ad, but until now you couldn’t “taste” an ad.

The execution of this campaign takes advantage of multiple technologies to tie together a seamless experience that takes the Coke Zero brand from merely bits and bites of digital information delivered via screens and sound systems, to actual Coke Zero beverage in customer’s hands.

Regardless of whether you are a soda fan or not, you have to admit – this is some amazing digital marketing magic.

Check it out in the video below: