At HSM, we have just made available online a spectacular interview with Soraya Darabi, co-founder of the location-based online community

If you’re not familiar with FoodSpotting, it is an online community where people share their food eating experiences. Rather than presenting recipes or basic user reviews, Foodspotting is a full-fledged online community where users share photos and the location of great dishes. By using GPS and mobile technology, the Foodspotting App can recommend where are the best dishes that are found closest to you, as well as how to get to them.

In this video interview with ManagemenTV (HSM’s Management Content Television network in Latin America), Soraya shares some of her views on Online Marketing and where she believes all of social media technology is headed.

As a bonus, Soraya also shares how she began her marketing career doing offline marketing while working for Sony Music and promoting music acts. (ROCK ON!)

I personally found the interview fascinating and Soraya to be extremely knowledgeable and eloquent. I believe you will think the same.

I would love to know your thoughts on the many aspects she touches upon during the interview including “the lack of rules in Internet Marketing”, the contrasts between “offline” and “online” marketing and her view of the future of monetization on the web.



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