Google is currently testing a new ad unit that combines the power of search engine marketing with email marketing
The ads, which show up as part of the search results, include a subscribe to newsletter email box that even comes pre-filled with your Gmail address if you’re logged in.
I REALLY like this ad unit as it allows advertisers to:
1) Reach new targeted potential leads
2) Obtain the email address and opt-in permission
In one single step… It’s beautiful.
This new ad unit is still being tested and there are no guarantees that it will be officially implemented. Additionally, there are no statistics of how many people will actually sign up to a newsletter via the google ad.
Still… Looking at the concept of what the ad attempts to do – if it actually delivers and people take to signing up to a newsletter directly from these ad units – I DEFINITELY PLAN TO USE IT.
As explained to TechCrunch.com, a Google representative explained the new unit this way:
“We’re currently running a small experiment of a new ad format that helps users sign up more easily for email subscriptions or other free newsletters. This new ad format contains a box within the ad that displays a user’s Google email address (if logged in). If a user chooses to click ‘Subscribe to newsletter’ then the email address is sent to the advertiser directly, which is clearly disclosed within the ad itself.”
I’ve included at the bottom of this post a screenshot of the live ad which came up as I was searching on Google.
More information about the ad can be found at TechCrunch here:
What do YOU think about this new ad?
Is it something you would use?