If you manage a Facebook page, you may be familiar with Facebook Insights, the free service that allows page owners to track metrics and trends of the people using the page.
As Facebook describes the purpose of Facebook Insights: “By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business with Facebook.”
The way I look at it Facebook Insights and the importance of any type of analytics and metrics measurement: If you can’t measure something – you can’t improve on it.
Still, until now – Facebook Insights reports have been pretty plain looking (see image below for the September Insights for a Facebook page I manage called “I Love Being Happily Married“)
As you can see, there is a lot of info but it’s not really “sexy and fancy-looking” – just plain dry data in a very straightforward look and feel…
This is all changing tha
nks to a new Social Media Analytics tool by Simply Measured.
With this new reporting tool, studying and sharing your metrics and analyzing trends is far more visually pleasing. As someone who regularly reports on the progress and status of various Social Media initiatives, these new reports are far more attractive in a Power Point presentation than the plain old white, gray and blue ones Facebook comes standard with.
More Features Including Competitive Benchmarking
Additionally, the new tool offers quite a bit more functionality than the free Facebook Insights service including the options to:
- Track any public Facebook Fan Page
- Capture all posts and comments with associated interactions and fan counts
- Detailed engagement metrics per post and over time
- Fan Page comment topic analysis by keyword
- Competitive benchmarking
These detailed analytics above and beyond the basics in Facebook Insights allow for tracking any single Facebook Fan page, or combining multiple pages to compare performance and benchmark against competitors.
More on Simply Measured’s Facebook Page Insights Analytics tool at the link below:
Do you have a Facebook page you manage? What are your thoughts on the Facebook Insights interface? Do you have a need for another metrics and analytics tool?