With the holiday season fast approaching, it’s time for marketers to start preparing their campaigns. In this article, Jeanne Jennings (@jeajen) of ClickZ,  focuses on B2C marketing and points out that “Online retail sales grew by 12.6 percent in 2010 and Forrester Research projects 10 percent year-over-year compound annual growth through 2015.”

This growth in online retail sales, especially given the weak economic performance in recent years, is driving retailers to pay especially close attention to web and mobile sales.

The following article goes into the effective usage of Free shipping offers, social media and email marketing strategies for B2C sales along with important stats and trends.

B2C Success for the 2011 Holiday Season With Email and Social Media | ClickZ.