I had the pleasure of working and Blogging with Andreas Weigend, former Chief Scientist for Amazon.com during the 2010 World Innovation Forum held at Nokia Theatre in New York City.

During his session at WIF10, Andreas spoke about what he calls the Social Data Revolution, in which he asserts that success in the online marketplace now hinges on people and the data they create.

During this interview with ManagemenTV,  Andreas explains his famous 4 C’s of marketing which were covered at WIF10 and are now a key part of his lectures on social data and e-commerce at Stanford University.


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