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Category Archives: Local

Google Local Pack: Down from 7 to Only 3 Links and Why It Matters.

For many local business owners, Google search and the “Google Local Pack” are two of the most important drivers of new customers. The Power of Local Search Engine Marketing If you are not familiar with Search Engine Marketing (SEM), it … Continue reading

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Interview with Soraya Darabi, co-founder of FoodSpotting.com

At HSM, we have just made available online a spectacular interview with Soraya Darabi, co-founder of the location-based online community FoodSpotting.com If you’re not familiar with FoodSpotting, it is an online community where people share their food eating experiences. Rather … Continue reading

Posted in Digital Marketing, Local, Mobile Marketing, Social Media Marketing | Leave a comment

How Running A Groupon Offer Can Push Away Your Most Loyal Clients To Your Competitor.

I recently published a post with an analysis and my views on online deals such as Groupon, Living Social, Google Deals, etc. In that post, I gave an overview of the good and the bad aspects of running one of … Continue reading

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Online Daily Deals: Groupon? Living Social? Google… Yelp… Facebook… What IS the deal?

You see them every day in your email inbox… Deeply discounted online offers for local businesses ranging from haircuts, to dental cleaning, massages, dinner, cocktails and just about anything. Online daily deals are all the rage in local online marketing … Continue reading

Posted in Digital Marketing, Local | Leave a comment
About Levy
George Levy is an award-winning digital marketing and CRM expert with more than 15 years of experience creating and executing online and mobile strategies.
He is the former Vice President of Online Marketing for World Business Forum (WOBI) and a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. Continue Reading ...

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