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Category Archives: Digital Marketing

Growth Hacking: Test and Grow for Digital Marketing Success

As a digital marketer, I am constantly looking for ways to improve the results I get from the campaigns and marketing efforts I lead. One of the areas I am very interested in is the concept of “growth hacking.” Growth … Continue reading

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Breaking Through the “Marketing Noise Barrier”

Whenever people ask me what I do, I tell them that I work with organizations to produce “Breakthrough” digital marketing strategies that increase sales while reducing overall marketing costs. I then explain how I accomplish that… The Main Challenge I … Continue reading

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CASABO and the power of digital marketing.

I had lunch last Friday at a fast food restaurant. It was a great meal and the service at the location was phenomenal. You could say that I was very pleased with the entire lunch experience. From the cleanliness of … Continue reading

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Remarketing: What It Is and Why You Need to Do It.

“Remarketing”, also known as “retargeting”, boils down to showing your ads to people who have engaged with your brand already. Ever had that creepy “am I being followed” feeling? You may have noticed while browsing the web a strange feeling … Continue reading

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Why I Learned to Measure Digital Marketing ROI… and You Should Too.

Let me ask you a question… Do YOU measure digital marketing ROI? More importantly – do you know why it’s essential that you should? What You Measure, Improves. Peter Drucker, often referred to as the founder of modern management, once … Continue reading

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About Levy
George Levy is an award-winning digital marketing and CRM expert with more than 15 years of experience creating and executing online and mobile strategies.
 
He is the former Vice President of Online Marketing for World Business Forum (WOBI) and a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. Continue Reading ...

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