Author Archives: George Levy

About George Levy

George Levy has spent more than 15 years creating and executing online and mobile strategies, and driving hundreds of millions of dollars in revenue for numerous organizations both national and international, prominent and start-up. As the founder and CEO of AmiJoy, Inc. a digital marketing consulting and web development services firm, George is a digital business strategist and interactive marketing expert, and was co-founder of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. George Levy’s recent background includes serving as Vice President Online Marketing for HSM and World Business Forum, a leading global executive education and management conference organizer. His extensive international experience, includes serving as Director of Online Marketing for MAGIX, the #1 multimedia software company in Germany, as well as Regional Partner Development Manager for Microsoft Corporation across the Latin America region.

Remarketing: What It Is and Why You Need to Do It.

“Remarketing”, also known as “retargeting”, boils down to showing your ads to people who have engaged with your brand already. Ever had that creepy “am I being followed” feeling? You may have noticed while browsing the web a strange feeling … Continue reading

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Why I Learned to Measure Digital Marketing ROI… and You Should Too.

Let me ask you a question… Do YOU measure digital marketing ROI? More importantly – do you know why it’s essential that you should? What You Measure, Improves. Peter Drucker, often referred to as the founder of modern management, once … Continue reading

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Digital Marketing ROCKS: 5 Steps to Increase Sales

  Let me begin this post by sharing with you a powerful lesson on how to increase sales which I learned from legendary marketing savant Jay Abraham. There are really only three ways to increase sales: 1. Find new customers … Continue reading

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Google Local Pack: Down from 7 to Only 3 Links and Why It Matters.

For many local business owners, Google search and the “Google Local Pack” are two of the most important drivers of new customers. The Power of Local Search Engine Marketing If you are not familiar with Search Engine Marketing (SEM), it … Continue reading

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Virtual Reality and mCommerce Help Alibaba Singles’ Day Crush US Online Holiday Sales

The 2016 Alibaba Singles’s Day drove more sales in China during one day than all USA online and mobile sales made during the 5 busiest days of the 2015 Holiday Sale season. In other words, one day of sales on … Continue reading

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