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With Bill Clinton

42nd President of the United States of America

With Jack Welch

Former CEO of General Electric and best-selling author

With Jim Collins

Best-selling author of Good to Great

With Patrick Lencioni

Best-selling author of the Five Dysfunctions of a Team and other leading management books.

George Levy featured on Computer World magazine.

With Larry Huston and MS Krishnan

Leading innovation experts and business authors.

With Miguel Bose

International Spanish music superstar

With Calvin Klein

Fashion designer and CEO – Creator of one of the world’s leading fashion empires.

Portada Latam Advertising and Media AwardsPortada, the leading source of news and analysis on the Latin Marketing and Media space, is hosting the Latam Advertising and Media Awards at the 7th Annual Latam Advertising and Media Summit taking place in Miami on June 3-4, 2015.

These awards rely on voting from the community, meaning that the public decides who is selected.

I am very happy and proud to have been nominated for the category of:
Top Panregional Marketing and Media Professional

To all the readers of Breakthrough Digital Marketing and my posts on The Content Standard blog, thank you very much for following my work and for the Portada nomination.

Given that the recipients of the Portada Latam Advertising and Media Awards are selected based upon the number of votes received per nominee, you can help me by voting (I would be very grateful if you did!)

Voting goes through Friday May 8th, 2015.

Click here to vote, and please select:

Your Vote: George Levy
Category: Top Panregional Marketing and Media Professional

Thank you very much for being a reader of Breakthrough Digital Marketing, for your continued support and your vote!

Latin America MapI regularly write for Skyword’s Content Marketing Blog the Content Standard.

As I am the company’s Director of Brand Partnerships for the US Hispanic market and Latin America, my articles and interviews typically involve the those markets and topics that may be of interest to marketers wishing to reach that market effectively.

In the article 3 Timeless Rules for Reaching the US Hispanic Market and Latin America, I highlight three key elements that are essential to any marketer wishing to authentically engage the Hispanic audience.

These three elements may seem obvious at first glance but failing to follow these rules has meant the downfall of more than one marketing campaign. In fact, because they are so obvious, they become even more important as messing up on any one of them is a sure giveaway to the audience that the author of the content they are reading is “out of touch” with the Hispanic market.

That being said, here are the three tips for effectively reaching the US Hispanic and Latin America audience with your content.

1) Get the language right -
Spanish in Latin America varies from country to country and even between different regions within a country. In order to effectively reach the US Hispanic or Latin America audience, you need to make sure that the “flavor” of Spanish you are using is consistent and targeted to the region of the audience you are communicating with.

2) Bring out the best of the country and people you are targeting -
Hispanics are very proud of their countries, their people and their heritage. Make it a point to highlight the wonderful aspects of your target audience’s home.

3) Be aware that the northern and southern Hemispheres have opposite seasons -
Summer in Buenos Aires is the middle of Winter in the United States and vice versa. Furthermore, the seasons in the caribbean and in other areas around the equator hardly vary throughout the year. When creating content that involves a moment in time of the year and the seasons, make sure you are familiar with the weather patterns and that you are familiar with how the local audience in those countries will perceive the season. For example, in Brazil, it is very common to see Santa Claus on a surfboard or hanging at the beach. That’s just the way it is and a marketer creating Christmas content for Brazil better be aware of it.

George Levy on Clickbank UniversityClickbank has published online a new video featuring me, George Levy, as one of their online success stories, and which describes their Clickbank University training program.

In the video, Clickbank explains how their platform can be used to build an online business that is built around your passions and interests, and how to earn online income by doing and promoting what you love.

You can view the video at the following link:

http://breakthroughdigitalmarketing.com/georgelevyclickbank

As a Clickbank affiliate for over 10 years, and an affiliate marketer promoting Clickbank products in multiple niches across many different platforms online and mobile… I fully trust Clickbank and I confidently recommend it to anyone wanting to begin earning an online income.

My wife Yvonne and I run multiple sites on various niches which rely on Clickbank, and through Clickbank – we have had the incredible opportunity to reach and help thousands of people worldwide.

I strongly encourage you to view the video to learn how Clickbank can help you earn money online, then join Clickbank and see how it can help you build your own online business.

And when you see the video, in case you are wondering – I’m the third Clickbank featured member shown. :-D

CASABO: Come again soon and bring othersToday I had lunch at a Subway restaurant.

It was a great meal and the service at the location was phenomenal.

You could say that I was very pleased with the entire lunch experience. From the cleanliness of the place, to the staff, to the quality of the food.

Overall – it was a picture perfect lunch experience at a Quick Service Restaurant (QSR).

However, the reason I am writing this blog post has nothing to do with the food or the service I received but rather a sign that was on the door which I noticed as I walked out of the place. The sign said “CASABO

My first thought was… “What does CASABO mean?”

Fortunately, there was a sentence below… “Come Again Soon And Bring Others”

A-haaaaa!!!

So THAT’s what CASABO means… It’s an acronym for “Come Again Soon And Bring Others”

Clever………

So let’s get to the meat and potatoes of this blog post and why simply putting a sign on the door saying CASABO, although it’s a good start, simply won’t get the job done.

If you have been following my blog for some time, you’ll no doubt be familiar with my ROCK 4-Step marketing framework.

In ROCK, the 4 steps are:

R - Reach New Customers
O - Obtain Permission to Market
C – Close a Sale
K – Keep Selling

Click here for a full explanation of ROCK.

If we apply the ROCK marketing framework to CASABO and the meal I had today…

The restaurant would have found some way to capture my contact information, such as my email in exchange for some sort of offer. Perhaps, have me sign up with my email address for them to send me a coupon for a free cookie on my next visit or some other goodie which I would trade for my email address.

Once the Subway restaurant has my email address and permission from me to contact me with their marketing messages, they can reach out to me and remind me to visit them… or to “Come Again” as they describe it in the CASABO message.

Furthermore, they can send me email offers that will let me “Buy one sandwich and get a second one at half price” (or something similar) – which is a perfect excuse for me to “Bring Others” along with me on my next visit!

The ROCK formula doesn’t just apply to email, it can be used with mobile marketing and they could send me text messages with special offers.

In summary… The CASABO concept is a very powerful marketing idea to get repeat visits from your customers (which as I always explain… is one of the only three ways to increase sales)

The next step in executing that concept more effectively is to tie in digital marketing and find a way to build a communication channel with your customers.

Once you have a way to establish that marketing regular communication with your customer base, the possibilities are endless to drive repeat business. You can also tie in other opportunities to capture more information for your customer and develop a database which will let you send birthday and anniversary offers as well as all sorts of other marketing communications.

You can do so by having them sign up to your email list, or visit your Facebook page (click here to find out why this is my least favorite approach), have them Follow you on Twitter or join you in any other social media platform.

In today’s interconnected and digital world, every business needs to find a way to connect with their customers to establish a long term business relationship… There is far too much competition out there not to be doing so.

Now… about lunch today.

I really liked that sandwich and the service was spectacular. I may consider going back… But I tell ya, I like chicken a lot, I go for the occasional Mexican meal and I’m always up for a burger…

Then again – if I received a helpful email from them next week with some sort of special offer I could apply to my next meal – the odds would be far higher that I’d return, rather than spend my money somewhere else.

Take a look at your own business and ask yourself?

How could you apply CASABO? And better yet… How could you apply digital marketing to make proactively make them “Come Again And Bring Others” rather than passively waiting?

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About Levy
George Levy has spent more than 15 years creating and executing online and mobile strategies, and driving hundreds of millions of dollars in revenue for numerous organizations both national and international, prominent and startup.
 
As Director of Brand Partnerships US Hispanic and Latin America for Skyword , the leading content marketing services firm and President and CEO of AmiJoy, Inc. a full service web development and digital marketing consulting services firm - Levy is a digital business strategist and interactive marketing expert.
 
George was a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. Continue Reading ...
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