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With Bill Clinton

42nd President of the United States of America

With Jack Welch

Former CEO of General Electric and best-selling author

With Jim Collins

Best-selling author of Good to Great

With Patrick Lencioni

Best-selling author of the Five Dysfunctions of a Team and other leading management books.

George Levy featured on Computer World magazine.

With Larry Huston and MS Krishnan

Leading innovation experts and business authors.

With Miguel Bose

International Spanish music superstar

With Calvin Klein

Fashion designer and CEO – Creator of one of the world’s leading fashion empires.

George Levy on Clickbank UniversityClickbank has published online a new video featuring me, George Levy, as one of their online success stories, and which describes their Clickbank University training program.

In the video, Clickbank explains how their platform can be used to build an online business that is built around your passions and interests, and how to earn online income by doing and promoting what you love.

You can view the video at the following link:

http://breakthroughdigitalmarketing.com/georgelevyclickbank

As a Clickbank affiliate for over 10 years, and an affiliate marketer promoting Clickbank products in multiple niches across many different platforms online and mobile… I fully trust Clickbank and I confidently recommend it to anyone wanting to begin earning an online income.

My wife Yvonne and I run multiple sites on various niches which rely on Clickbank, and through Clickbank – we have had the incredible opportunity to reach and help thousands of people worldwide.

I strongly encourage you to view the video to learn how Clickbank can help you earn money online, then join Clickbank and see how it can help you build your own online business.

And when you see the video, in case you are wondering – I’m the third Clickbank featured member shown. :-D

CASABO: Come again soon and bring othersToday I had lunch at a Subway restaurant.

It was a great meal and the service at the location was phenomenal.

You could say that I was very pleased with the entire lunch experience. From the cleanliness of the place, to the staff, to the quality of the food.

Overall – it was a picture perfect lunch experience at a Quick Service Restaurant (QSR).

However, the reason I am writing this blog post has nothing to do with the food or the service I received but rather a sign that was on the door which I noticed as I walked out of the place. The sign said “CASABO

My first thought was… “What does CASABO mean?”

Fortunately, there was a sentence below… “Come Again Soon And Bring Others”

A-haaaaa!!!

So THAT’s what CASABO means… It’s an acronym for “Come Again Soon And Bring Others”

Clever………

So let’s get to the meat and potatoes of this blog post and why simply putting a sign on the door saying CASABO, although it’s a good start, simply won’t get the job done.

If you have been following my blog for some time, you’ll no doubt be familiar with my ROCK 4-Step marketing framework.

In ROCK, the 4 steps are:

R - Reach New Customers
O - Obtain Permission to Market
C – Close a Sale
K – Keep Selling

Click here for a full explanation of ROCK.

If we apply the ROCK marketing framework to CASABO and the meal I had today…

The restaurant would have found some way to capture my contact information, such as my email in exchange for some sort of offer. Perhaps, have me sign up with my email address for them to send me a coupon for a free cookie on my next visit or some other goodie which I would trade for my email address.

Once the Subway restaurant has my email address and permission from me to contact me with their marketing messages, they can reach out to me and remind me to visit them… or to “Come Again” as they describe it in the CASABO message.

Furthermore, they can send me email offers that will let me “Buy one sandwich and get a second one at half price” (or something similar) – which is a perfect excuse for me to “Bring Others” along with me on my next visit!

The ROCK formula doesn’t just apply to email, it can be used with mobile marketing and they could send me text messages with special offers.

In summary… The CASABO concept is a very powerful marketing idea to get repeat visits from your customers (which as I always explain… is one of the only three ways to increase sales)

The next step in executing that concept more effectively is to tie in digital marketing and find a way to build a communication channel with your customers.

Once you have a way to establish that marketing regular communication with your customer base, the possibilities are endless to drive repeat business. You can also tie in other opportunities to capture more information for your customer and develop a database which will let you send birthday and anniversary offers as well as all sorts of other marketing communications.

You can do so by having them sign up to your email list, or visit your Facebook page (click here to find out why this is my least favorite approach), have them Follow you on Twitter or join you in any other social media platform.

In today’s interconnected and digital world, every business needs to find a way to connect with their customers to establish a long term business relationship… There is far too much competition out there not to be doing so.

Now… about lunch today.

I really liked that sandwich and the service was spectacular. I may consider going back… But I tell ya, I like chicken a lot, I go for the occasional Mexican meal and I’m always up for a burger…

Then again – if I received a helpful email from them next week with some sort of special offer I could apply to my next meal – the odds would be far higher that I’d return, rather than spend my money somewhere else.

Take a look at your own business and ask yourself?

How could you apply CASABO? And better yet… How could you apply digital marketing to make proactively make them “Come Again And Bring Others” rather than passively waiting?

The Interactive Advertising Bureau’s (IAB) 2013 full year Internet advertising revenue report showed that Digital has become the #1 ad type – surpassing Broadcast TV for the first time.

This all-inclusive report, independently conducted by PricewaterhouseCoopers, includes data reflecting online advertising revenues from Web sites, commercial online services, Email providers, as well as other companies selling online advertising.

Internet Advertising Revenue 2013

FacebookIf you manage a Facebook page, you may have noticed that your posts are not having the type of reach or impact that they used to get. It’s as if all of a sudden, the same types of posts that would drive excellent engagement with your page members, now barely cause a blip.

Don’t worry, you’re not doing anything wrong and it’s got nothing to do with your page… Facebook reduced page reach and is reducing the number of members that can see your posts yet again.

As background of Facebook throttling the number of people that can see your posts, in June 2012, it was estimated that 16% of your page members got to see your posts – that number has been reduced yet again by Facebook in the effort of forcing page owners to buy paid ads to reach their own page members.

This latest announcement was covered on the following AdAge article:

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads
Brands Urged to Think of Fan Acquisition As Way to Enhance Performance

http://adage.com/article/digital/facebook-admits-organic-reach-brand-posts-dipping/245530/

If you are a regular reader of Breakthrough Digital Marketing, you will know that I am a HUGE proponent of having your own email list of subscribers which you control, and which no service like Twitter or Facebook can simply turn around and change their terms of service on you.

If you are subscribed to the Beakthrough Digital Marketing eNewsletter, you’ll see that I run all my email marketing lists and newsletters using an email marketing service called AWeber.

I use this service on all my websites, have used them for many years and I highly recommend it to any of the businesses I work with and consult with.

You can find out more about AWeber and get the first month of service for just $1 at the following link:

http://BreakthroughDigitalMarketing.com/aweber

You can also sign up for a test drive of their services using the form below:


Can You Have More Sales, Too?
Helping over 120,000+ businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.




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About Levy
George Levy has spent more than 15 years creating and executing online and mobile strategies, and driving hundreds of millions of dollars in revenue for numerous organizations both national and international, prominent and startup.
 
As the President and CEO of AmiJoy, Inc. a full service web development and digital marketing consulting services firm, and Chief Operating Officer for Mundial Sports Network , publishers of Futbol Mundial, Levy is a digital business strategist and interactive marketing expert.
 
George was a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. He is also Partner Digital Media and Mobile Marketing for Centropy Group, a leading consulting practice. Continue Reading ...
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