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With Jim Collins

Best-selling author of Good to Great

With Jack Welch

Former CEO of General Electric and best-selling author

With Bill Clinton

42nd President of the United States of America

With Patrick Lencioni

Best-selling author of the Five Dysfunctions of a Team and other leading management books.

George Levy featured on Computer World magazine.

With Larry Huston and MS Krishnan

Leading innovation experts and business authors.

With Miguel Bose

International Spanish music superstar

With Calvin Klein

Fashion designer and CEO – Creator of one of the world’s leading fashion empires.

Drink an Ad?Coca Cola has created for their Coke Zero drink what can only be described as the first ever drinkable ad.

This cross media advertising campaign strives to answer the fact that you can see an ad and hear an ad, but until now you couldn’t “taste” an ad.

The execution of this campaign takes advantage of multiple technologies to tie together a seamless experience that takes the Coke Zero brand from merely bits and bites of digital information delivered via screens and sound systems, to actual Coke Zero beverage in customer’s hands.

Regardless of whether you are a soda fan or not, you have to admit – this is some amazing digital marketing magic.

Check it out in the video below:

Artificial IntelligenceFacebook has just rolled out a new feature called “Automatic Alternative Text”.

This new automatic alternative text technology, or automatic alt text, is a new artificial intelligence development to the Facebook platform that generates a description of a photo by using object recognition technology.

Automatic alt text is possible because of Facebook’s object recognition technology. The technology uses machine learning to interpret the images it sees, and has billions of parameters which have been developed and trained by using millions of examples.

With more than 39 million people who are blind, and over 246 million who have a severe visual impairment, Facebook believes that many people may feel excluded from the conversation going on around photos, visual storytelling and other graphic elements.

This video below catches the magic of automatic alt text’s artificial intelligence engine…

I invite you to play the video, turn up the volume and close your eyes:

Artificial Intelligence Helps People Who are Blind See Facebook

George Levy - Top Panregional Marketing and Media Professional

George Levy – Top Panregional Marketing and Media Professional


Thank you for all the support and votes for my nomination as Top Panregional Marketing and Media Professional by Portada, the leading Source on Latin Marketing and Media. I am proud to say that I won the award.

Portada Latam Advertising and Media AwardsPortada, the leading source of news and analysis on the Latin Marketing and Media space, is hosting the Latam Advertising and Media Awards at the 7th Annual Latam Advertising and Media Summit taking place in Miami on June 3-4, 2015.

These awards rely on voting from the community, meaning that the public decides who is selected.

I am very happy and proud to have been nominated for the category of:
Top Panregional Marketing and Media Professional

To all the readers of Breakthrough Digital Marketing and my posts on The Content Standard blog, thank you very much for following my work and for the Portada nomination.

Given that the recipients of the Portada Latam Advertising and Media Awards are selected based upon the number of votes received per nominee, you can help me by voting (I would be very grateful if you did!)

Voting goes through Friday May 8th, 2015.

Click here to vote, and please select:

Your Vote: George Levy
Category: Top Panregional Marketing and Media Professional

Thank you very much for being a reader of Breakthrough Digital Marketing, for your continued support and your vote!

Latin America MapI regularly write for Skyword’s Content Marketing Blog the Content Standard.

As I am the company’s Director of Brand Partnerships for the US Hispanic market and Latin America, my articles and interviews typically involve the those markets and topics that may be of interest to marketers wishing to reach that market effectively.

In the article 3 Timeless Rules for Reaching the US Hispanic Market and Latin America, I highlight three key elements that are essential to any marketer wishing to authentically engage the Hispanic audience.

These three elements may seem obvious at first glance but failing to follow these rules has meant the downfall of more than one marketing campaign. In fact, because they are so obvious, they become even more important as messing up on any one of them is a sure giveaway to the audience that the author of the content they are reading is “out of touch” with the Hispanic market.

That being said, here are the three tips for effectively reaching the US Hispanic and Latin America audience with your content.

1) Get the language right -
Spanish in Latin America varies from country to country and even between different regions within a country. In order to effectively reach the US Hispanic or Latin America audience, you need to make sure that the “flavor” of Spanish you are using is consistent and targeted to the region of the audience you are communicating with.

2) Bring out the best of the country and people you are targeting -
Hispanics are very proud of their countries, their people and their heritage. Make it a point to highlight the wonderful aspects of your target audience’s home.

3) Be aware that the northern and southern Hemispheres have opposite seasons -
Summer in Buenos Aires is the middle of Winter in the United States and vice versa. Furthermore, the seasons in the caribbean and in other areas around the equator hardly vary throughout the year. When creating content that involves a moment in time of the year and the seasons, make sure you are familiar with the weather patterns and that you are familiar with how the local audience in those countries will perceive the season. For example, in Brazil, it is very common to see Santa Claus on a surfboard or hanging at the beach. That’s just the way it is and a marketer creating Christmas content for Brazil better be aware of it.

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About Levy
George Levy is an award-winning digital business strategist and interactive marketing expert. He has spent more than 15 years creating and executing online and mobile strategies, and driving hundreds of millions of dollars in revenue for numerous organizations both national and international, prominent and startup.
 
He is Founder and CEO of AmiJoy, Inc. a full service web development and digital marketing consulting services firm, and was a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. Continue Reading ...

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