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With Bill Clinton

42nd President of the United States of America

With Jack Welch

Former CEO of General Electric and best-selling author

With Jim Collins

Best-selling author of Good to Great

With Patrick Lencioni

Best-selling author of the Five Dysfunctions of a Team and other leading management books.

George Levy featured on Computer World magazine.

With Larry Huston and MS Krishnan

Leading innovation experts and business authors.

With Miguel Bose

International Spanish music superstar

With Calvin Klein

Fashion designer and CEO – Creator of one of the world’s leading fashion empires.

FacebookIf you manage a Facebook page, you may have noticed that your posts are not having the type of reach or impact that they used to get. It’s as if all of a sudden, the same types of posts that would drive excellent engagement with your page members, now barely cause a blip.

Don’t worry, you’re not doing anything wrong and it’s got nothing to do with your page… Facebook reduced page reach and is reducing the number of members that can see your posts yet again.

As background of Facebook throttling the number of people that can see your posts, in June 2012, it was estimated that 16% of your page members got to see your posts – that number has been reduced yet again by Facebook in the effort of forcing page owners to buy paid ads to reach their own page members.

This latest announcement was covered on the following AdAge article:

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads
Brands Urged to Think of Fan Acquisition As Way to Enhance Performance

http://adage.com/article/digital/facebook-admits-organic-reach-brand-posts-dipping/245530/

If you are a regular reader of Breakthrough Digital Marketing, you will know that I am a HUGE proponent of having your own email list of subscribers which you control, and which no service like Twitter or Facebook can simply turn around and change their terms of service on you.

If you are subscribed to the Beakthrough Digital Marketing eNewsletter, you’ll see that I run all my email marketing lists and newsletters using an email marketing service called AWeber.

I use this service on all my websites, have used them for many years and I highly recommend it to any of the businesses I work with and consult with.

You can find out more about AWeber and get the first month of service for just $1 at the following link:

http://BreakthroughDigitalMarketing.com/aweber

You can also sign up for a test drive of their services using the form below:


Can You Have More Sales, Too?
Helping over 120,000+ businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.




Take a Free Test Drive today!

best article writing serviceDigital marketing takes a steady stream of content, often more than any one single person can write. As a result, many digital marketers including me, use an article writing service to create additional blog posts and articles to publish regularly. But, with so many options for outsourcing services available, which is the best article writing service?

The Best Article Writing Service

As with any type of outsourcing task, using an article writing service comes in many different qualities and price points. You can outsource a short blog post or article of less than 300 words all the way to writing a whole book. You can also determine if the writer that works on your article is a premium level writer (at a higher fee) or if you can settle for a more basic writer, someone who may get the job done but you may have to correct some spelling and grammatical mistakes.

Language Is a Big Issue
Given the fact that many of these writing services are outsourced and produced outside of the United States, the level and quality of the English writing skills can vary greatly. On the flip side, the international nature of these outsourced writers means that you can often get superior writing in foreign languages as the writers will be writing in their native tongue. I’ve gotten some amazingly well written Spanish language content for several projects I work on across Latin America and the US Hispanic market.

I write this recommendation today from personal experience as I regularly use article writing services to help supplement my writing and produce original, quality content for the numerous other blogs, dating for marriage websites and affiliate marketing destinations I run for AmiJoy, including http://ILoveBeingHappilyMarried.com, http://healthemarriage.com and http://SeekingtoMarry.com

So which is the best article writing service in my opinion?

Of the many article writing services I’ve used, I’ve had the best results at the most affordable prices at Fiverr and iWriter

Here are the links to the article writing services for each of the two options:

iWriter:

http://BreakthroughDigitalMarketing.com/iwriter-article-writing-service

Fiverr:

http://BreakthroughDigitalMarketing.com/fiverr-article-writing-service

Why I believe these are the two best article writing services:

Fiverr
With Fiverr, all gigs start at $5 and the site gives you full visibility of the feedback left by previous customers who have used the writers writing services. I regularly use Fiverr for many outsourced tasks and have had excellent results with the work I’ve received. At a $5 starting point, it’s definitely worth the risk and once you find a good provider for a service – you can always go back to that person to request future services.

There are no options to define the niche or topic for the article you are seeking to write so there really isn’t a way for you to fully know if the Fiverr writer you are hiring to write your article can deliver a well researched article. Still, at $5 and for basic level articles that don’t need much research – Fiverr is a great, cost effectve option.

Click Here for the Article Writing Section on Fiverr

iWriter
iWriter has multiple price points for article writing based on the quality level of the writer you hire and the length of the article you are seeking to write. With prices ranging from $1.25 for a 150 word article from a basic level writer, all the way to $40 for a 2,000 word from the best writers – there are many options which you can tailor to your own needs depending on what’s required.

I find that with iWriter, I’ve had the best results with 500-700 word articles at $10 – $12.50 each

Additionally, when you put in a request to get content, you specify on the content request form the category for the article you are seeking to get written.

Many of the writers who write for iWriter specialize on specific niches and as a result will jump at the opportunity to write about a topic they are well researched on.

I’ve had excellent results with all types of topics on articles written by iWriter writers, even on articles requiring specialized research on topics such as Fertility and Women’s health which are covered on the site my wife runs called http://INeedtoGetPregnant.com

Overall, I believe the best article writing service is the article writing service that can deliver what you need, when you need it and at a price point that makes sense.

I’ve presented you the two that I personally use on a regular basis to create additional content above and beyond what I can produce by myself. Give either of these article writing services a try and see how they can give you a steady stream of new, original content for your digital marketing efforts.

Mundial Sports NetworkI recently had the opportunity to help produce and execute the second annual “Digital NewFront” event for Mundial Sports Network in New York City. Mundial Sports Network is the #1 comScore ranked online property reaching US Hispanic sports fans.

I serve as Chief Operating Officer for Mundial Sports Network and I had the great pleasure to be involved in every stage of the production from concept, to messaging, to driving attendance and execution. For a hands on look at what makes Mundial Sports Network unique, visit FutbolMundial.com).

The following video includes highlights and several special interviews, including one with me describing what makes Mundial Sports Network such a valuable platform for advertisers looking to reach the US Hispanic market:



Having Dreams comes naturally… But it takes Imagination to make those Dreams come true.

I may be a Dreamer by Nature… But I am an Imaginist by Choice.

Secure WordPress SiteThere is currently a hacker “Brute Force” password attack going on against WordPress sites all across the web (click here for more details). To protect yourself and your websites, here’s are three tips to achieve a more secure WordPress site from these attacks.

What is a Brute-Force password attack?

In this Brute-Force password attack, armies of “zombie” PCs which have been infected with malware are attacking thousands websites worldwide as they look for vulnerabilities and try to crack the password of a site. Once the site is breached, the hackers can mutilate the site or insert additional malware codes which would effectively “infect” the website, and further spread the attack.

Why WordPress?

Simple – 48% of the world’s top blogs and 15% of the world’s top traffic websites run on WordPress. The footprint of WordPress globally is simply massive…

Add to that huge number, the fact that the default username for administrators on WordPress is usually “Admin” and that most people use that username for their main administrator account.

What you get is a perfect recipe for a Hacker vulnerability… In this case, a hacker simply has to figure out what is the password for the website, since the username will most probably be Admin.

Given that computers don’t get tired of running a process and can spend hours trying random combinations, it simply becomes a matter of unleashing thousands of automated robots to seek out websites running WordPress and then trying to crack the password for a website by entering Username “Admin” and multiple variations of the password.

What can you do about it?

Here Are 3 Tips You Can Use Right Now for a More Secure WordPress Site:

1) Use a strong password.

Many people have very easy to guess passwords such as “123456″, “password” and “welcome”

Opt to have a hard to crack strong password that consists of upper and lowercase letters, numbers and special characters.

I published a previous blog post with a video on how to create a strong password (That’s easy to remember)

2) Use a different administrator username from “Admin”.

Note: This is not as easy as simply logging in and changing a username, since current versions of WordPress do not allow users to change a username once it’s been set. Your only option is to create another administrator account with a different name, and then delete the original Admin. You’ll have to assign all the posts from the old “Admin” to your new administrator account.

Here is information on how to change your WordPress User Admin Name.

BTW, I don’t use username Admin in my WordPress sites, and I ensure that all of AmiJoy’s web development services clients are all protected with highly secure usernames and passwords as part of our web development offerings. In other words, every website we develop is set up to be secure against these kinds of attacks.

3) Make Sure to Update Your WordPress Version

WordPress regularly posts updates to their software. Many of the reasons behind these updates are to address security vulnerabilities and close “loop holes” that may pose a risk to WordPress sites. Make sure that your site is running the most recent version of WordPress.

If you’re currently running WordPress and are using Admin as your username and not using a strong password combination, I highly recommend that you follow these instructions and secure your sites from this hack attack.

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About Levy
George Levy has spent more than 15 years creating and executing online and mobile strategies, and driving hundreds of millions of dollars in revenue for numerous organizations both national and international, prominent and startup.
 
As the President and CEO of AmiJoy, Inc. a full service web development and digital marketing consulting services firm, and Chief Operating Officer for Mundial Sports Network , publishers of Futbol Mundial, Levy is a digital business strategist and interactive marketing expert.
 
George was a co-founding team member of Yupi.com, an Internet startup acquired by Microsoft Corporation to become what is now MSN Latino. He is also Partner Digital Media and Mobile Marketing for Centropy Group, a leading consulting practice. Continue Reading ...

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